Join us to discover how Best Western increased direct bookings by 26% and boosted ancillary revenue by 19%!

4 Years of Digital Empowerment In a Glance!

Wednesday, October 15 | 1:00 PM London | 4:00 PM Gulf Standard Time
5 additional time options are in the form on the right - please select your slot.

Insider has been powering Best Western ever since 2021 to enhance personalized guest journeys across web, app, and email. By reducing customer acquisition costs through smarter targeting, increasing direct booking conversion rates, and upselling add-on services, Best Western achieved a 26% uplift in direct bookings and a 19% increase in ancillary revenue, while also growing loyalty program engagement.

Join the Masterclass

Meet The Speaker

Anna Taeschner, Hospitality & Travel – Global Digital Growth Director

In this exclusive workshop with Best Western and Insider — we dive into the tactics that Best Western used to:

  • Decrease CAC by improving digital targeting efficiency

  • Increase direct booking volume with personalized offers

  • Boost ancillary revenue (upgrades, dining, and experiences)

  • Grow loyalty points engagement and repeat stays

Join us in this exclusive chat with Anna Taeschner (Hospitality & Travel – Global Digital Growth Director) for an inside view on Best Western’s secret sauce for guest experiences.

Anna Taeschner
Hospitality & Travel – Global Digital Growth Director
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Insider X Best Western | Insider enabled Best Western to increase direct bookings by 26% and ancillary revenue by 19%

Insider X Best Western | Insider enabled Best Western to increase direct bookings by 26% and ancillary revenue by 19%

By leveraging Insider’s journey orchestration, personalization, and segmentation tools, Best Western was able to improve booking conversion rates, reduce customer acquisition costs, and grow ancillary revenue from upgrades and services. Loyalty program participation also increased, driving higher guest retention and repeat bookings.

 

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