Join us to discover how Make Up For Ever increased online conversions by 19% and reduced cart abandonment by 14% with Insider’s personalization!

2 Years of Digital Empowerment In a Glance!

Wednesday, October 15 | 2 PM Singapore | 5 PM Sydney
*5 additional time options are in the form on the right-  please select your slot.

Insider has been powering Make Up For Ever to create seamless and personalized beauty shopping journeys across web and mobile. By implementing AI-driven product recommendations, optimized cart recovery flows, and targeted replenishment campaigns, the brand achieved a 19% uplift in online conversions and a 14% reduction in cart abandonment.

Join the Masterclass

Meet The Speaker

Rita Yang, Personal Care & Cosmetics - Global Digital Growth Director

In this exclusive workshop with Make Up For Ever and Insider, we dive into the tactics that Make Up For Ever used to:

  • Increase Average Order Value

  • Decrease Cart Abandonment Rate

  • Improve Product Discovery

  • Improve Replenishment Rate

Join us in this exclusive chat with Rita Yang (Personal Care & Cosmetics – Global Digital Growth Director) for an inside view on Make Up For Ever’s secret sauce for customer experiences.

Rita Yang
Personal Care & Cosmetics - Global Digital Growth Director
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Insider X Make Up For Ever | How Insider enabled Make Up For Ever to boost conversions and loyalty with AI-powered personalization!

Insider X Make Up For Ever | How Insider enabled Make Up For Ever to boost conversions and loyalty with AI-powered personalization!

By deploying Insider’s Smart Recommender, cart recovery overlays, and replenishment campaigns, Make Up For Ever transformed its digital customer experience. Make Up For Ever achieved a 19% uplift in conversions, a 14% decrease in cart abandonment, and a 12% increase in repeat purchases, while also driving higher product discovery interactions across its online store.

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We met with a lot of different companies before working with Insider, but no support team came close. Insider’s support team is attentive, has global experience and also local expertise, which is exactly what we needed. In addition to this, the technology is easy to use and integrate, and meets all of our needs. We can say that Insider won our heart as the best platform with the most amazing team. 80% of my work is with Insider’s email solution.

Head of Digital Marketing

 
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We liked the products we used – Web Personalization, App Personalization, CDP, SMS, and Journey Orchestration. We had a smooth and successful migration. We also completed SMS integration well with proxy feature delivery. The personalized campaigns led to a solid uplift in conversion rates.

Product Leader
 
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Our primary aim has been to cultivate customer loyalty, achieved through establishing product trust and leveraging upsell opportunities. The Insider Mobile App platform served our needs perfectly, enabling easy campaign creation for cross-selling to app visitors. SMS and WhatsApp supplement our mobile marketing strategies well as it helped increase app traffic and conversions. Insider’s support team also promptly address any technical challenges we face – ensuring uninterrupted user experiences. Their effective issue resolution underscores their product quality and customer support. We value their swift assistance and eagerly anticipate our ongoing collaboration.

Data Analyst

 
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We’ve been working with Insider in the consumer electronics space, and the results have been impressive. What we appreciate the most is how seamlessly the platform integrates with our existing tech stack and how intuitive the user interface is. Their AI-driven segmentation and personalization capabilities have significantly improved our customer engagement and conversion rates. The Insider team is also highly responsive and proactive, always offering strategic recommendations that align with our goals.

Business Development Manager
Mobile Marketing

What we like best about Insider is the results we have achieved. Our customers began spending more time on our mobile website, leading to higher engagement, conversion rates, and revenue.

Digital Commerce and Marketing Director

Personalization

With Insider’s platform and customer support team, we have achieved 12x ROI in 6 months. Smart Recommender helped improved the relevancy of product recommendations and Web Push, helped us drive back traffic into our website.

Marketing Director

CDP

We’ve managed to overhaul our on-site personalization with Insider’s CDP platform. It has helped us harness all of our user data, and their AI-powered user segmentation makes it possible to engage users with contextual recommendations.

Head of Digital Marketing

Marketing Automation

The customization capabilities help us deliver highly relevant and individualized content to our customers across channels. We’ve significantly improved our average order value, CTRs, conversions, and ROI in just two months.

Head of Marketing

WhatsApp Marketing

Insider’s best-in-class segmentation capabilities helped us design personalized WhatsApp campaigns for promotional and transactional messages. We combined it with Architect to set up cross-channel marketing campaigns. 

E-commerece Director

SMS Marketing

The pre-built templates and AI capabilities have helped us go to market faster. Campaign creation is effortless. SMS has been a major driver for customer loyalty and retention. 

E-commerce Director