Join us to discover how Lenovo increased online sales by 12% and reduced cart abandonment by 10%!

6 Years of Digital Empowerment In a Glance!

Wednesday, October 15 | 1:30 PM New York | 2:30 PM Brasilia
5 additional time options are in the form on the right - please select your slot.

Insider has been powering Lenovo to deliver AI-driven personalization and innovative digital experiences across web and mobile. By leveraging gamification, on-site engagement, and personalized push notifications, Lenovo achieved a 12% uplift in online sales, a 33% increase in conversion rates, and a 10% reduction in cart abandonment — while strengthening customer engagement across digital channels.

Join the Masterclass

Meet The Speaker

Katie Cervasio, Consumer Electronics - Global Digital Growth Director 

In this exclusive masterclass with Lenovo and Insider, we dive into the strategies Lenovo used to:

  • Boost online sales with gamified customer experiences

  • Increase conversion rates with the “Spin the Wheel” campaign

  • Reduce cart abandonment through targeted push notifications

  • Improve product discovery with AI-powered recommendations

  • Enhance customer engagement with personalized journeys

Join us in this exclusive chat with Katie Cervasio (Consumer Electronics – Global Digital Growth Director) for an inside view on Lenovo’s customer experience strategy.

Katie Cervasio
Consumer Electronics - Global Digital Growth Director 
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Insider × Lenovo | Driving growth in consumer electronics

Insider × Lenovo | Driving growth in consumer electronics

By using Insider’s Growth Management Platform, Lenovo enriched customer journeys with gamification, recommendations, and re-engagement campaigns. The result: +12% online sales, +33% conversions, and –10% cart abandonment.

Read the success story

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