Join us to discover how Lazada improved buyer conversion by 25% and increased repeat purchase rate by 18%!

4 Years of Digital Empowerment In a Glance!

Wednesday, October 15 | 1:30 PM New York | 2:30 PM Brasilia
5 additional time options are in the form on the right - please select your slot.

Insider has been powering Lazada since 2021 to deliver refined, omnichannel marketplace experiences across web, mobile, and seller ecosystems. By personalizing storefronts, optimizing checkout flows, and deploying re-engagement journeys, Lazada raised buyer conversion by 25%, achieved an 18% boost in repeat purchases, while reducing abandonment and improving marketplace loyalty.

Join the Masterclass

Meet The Speaker

Katie Cervasio, Marketplace & Retail – Global Digital Growth Director

In this exclusive workshop with Lazada and Insider — we dive into the tactics that Lazada used to:

  • Raise conversion across new and returning buyers

  • Promote repeat purchases and loyalty through personalized journeys

  • Optimize marketplace checkout and product discovery

  • Increase seller engagement and satisfaction metrics

Join us in this exclusive chat with Katie Cervasio (Marketplace & Retail – Global Digital Growth Director) for an inside view on Lazada’s secret sauce for marketplace growth.

Katie Cervasio
Marketplace & Retail – Global Digital Growth Director
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Insider X Lazada | Insider enabled Lazada to increase conversion by 25% and repeat purchase by 18%

Insider X Lazada | Insider enabled Lazada to increase conversion by 25% and repeat purchase by 18%

Using Insider’s marketplace-specific personalization, journey orchestration, and segmentation tools, Lazada refined buyer flows, surfaced relevant products, and re-engaged past buyers with targeted offers. These strategies delivered a 25% uplift in conversion and an 18% increase in repeat purchase, along with stronger user retention and seller performance.

 

 

 

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