Join us to discover how GLPlay increased ticket conversion by 18% and upsell revenue by 13%!

2 Years of Digital Empowerment In a Glance!

Wednesday, October 15 | 1:30 PM New York | 2:30 PM Brasilia
5 additional time options are in the form on the right - please select your slot.

Insider has been powering GLPlay since 2023 to elevate guest experiences across web, mobile, and on-site channels. By deploying personalized park journey suggestions, dynamic upsell prompts (fast passes, photo packages), and timely reminder notifications, GLPlay achieved an 18% uplift in ticket conversion and a 13% increase in ancillary upsell revenue, while improving repeat visits and guest satisfaction.

Join the Masterclass

Meet The Speaker

Katie Cervasio, Entertainment & Leisure – Global Digital Growth Director

In this exclusive workshop with GLPlay and Insider — we dive into the tactics that GLPlay used to:

  • Improve ticket conversion via dynamic experience suggestions

  • Boost upsell revenue (fast passes, memorabilia, photo packages)

  • Reduce abandonment of checkout and booking flows with nudges

  • Drive repeat visits through loyalty incentives and personalized engagement

Join us in this exclusive chat with Katie Cervasio (Entertainment & Leisure – Global Digital Growth Director) for an inside view on GLPlay’s secret sauce for guest experiences.

Katie Cervasio
Entertainment & Leisure – Global Digital Growth Director
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Insider X GLPlay | Insider enabled GLPlay to increase ticket conversion by 18% and upsell revenue by 13%

Insider X GLPlay | Insider enabled GLPlay to increase ticket conversion by 18% and upsell revenue by 13%

Using Insider’s personalization and journey orchestration toolkit, GLPlay introduced tailored experience bundles, real-time upsell nudges, and reminder flows to re-engage potential bookers. These enhancements delivered an 18% boost in ticket conversion, 13% higher upsell revenue, and stronger guest retention and satisfaction.

 

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