Join us to discover how CityPASS increased active pass sales by 30%, boosted attraction redemption rate by 22%, and lifted repeat user engagement by 18%!

Wednesday, October 15 | 1:30 PM New York | 2:30 PM Brasilia
5 additional time options are in the form on the right - please select your slot.

Insider has been powering CityPASS to deliver personalized, dynamic attraction-bundling journeys across web and mobile. By leveraging predictive segmentation, real-time overlays, and re-engagement campaigns, CityPASS achieved a 30% uplift in pass purchases, a 22% increase in redemption at attractions, and 18% more repeat user engagement — helping travelers get more value and experiences.

Join the Masterclass

Meet The Speaker

Katie Cervasio, Attractions & Travel – Global Digital Growth Director

In this exclusive masterclass with CityPASS and Insider, we dive into the strategies CityPASS used to:

  • Increase pass purchase conversions via contextual overlays and smart bundling

  • Boost attraction redemption through personalized journey nudges

  • Encourage repeat engagement by reactivating lapsed users with tailored offers

  • Reduce drop-off during checkout with urgency cues and behavioral prompts

Join us in this exclusive chat with Katie Cervasio (Attractions & Travel – Global Digital Growth Director) for an inside view on CityPASS’s customer experience strategy.

Katie Cervasio
Attractions & Travel – Global Digital Growth Director
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Insider × CityPASS | Powering smarter sightseeing experiences

Insider × CityPASS | Powering smarter sightseeing experiences

By using Insider’s Architect journeys, predictive segmentation, and dynamic overlays, CityPASS turned passive interest into active exploration. The result: +30% in pass sales, +22% higher redemption rate, and +18% increase in repeat engagement.

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