Join us to discover how Bailey Nelson increased online conversion by 600% with Virtual Try-On and boosted add-to-cart rates by 30%!

2 Years of Digital Empowerment In a Glance!

Wednesday, October 15 | 1:30 PM New York | 2:30 PM Brasilia
5 additional time options are in the form on the right - please select your slot.

Insider has been powering Bailey Nelson to deliver immersive and personalized digital eyewear experiences. By leveraging AR/3D Virtual Try-On, predictive product recommendations, and optimized checkout journeys, Bailey Nelson achieved a 600% uplift in product trial conversions, a 30% increase in add-to-cart rates, and a 20% growth in average order value (AOV).

Join the Masterclass

Meet The Speaker

Katie Cervasio, Fashion – Global Digital Growth Director

In this exclusive masterclass with Bailey Nelson and Insider, we dive into the strategies Bailey Nelson used to:

  • Engage customers with Augmented Reality Virtual Try-On

  • Increase product discovery with personalized framing & lens recommendations

  • Boost add-to-cart rates through optimized onscreen nudges and reminders

  • Improve checkout completion with targeted web push or email prompts

  • Increase average order value via bundling and premium add-on options

Join us in this exclusive chat with Katie Cervasio (Retail & Eyewear – Global Digital Growth Director) for an inside view on Bailey Nelson’s customer experience strategy.

Katie Cervasio
Fashion – Global Digital Growth Director
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Insider × Bailey Nelson | Transforming digital eyewear retail

Insider × Bailey Nelson | Transforming digital eyewear retail

By using Insider’s Architect, Virtual Try-On, and personalized nudges, Bailey Nelson delivered digital experiences across web and mobile that led to +600% conversion to product trials, +30% add-to-cart rates, and +20% uplift in average order value.

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