Craft impactful emails unique to every customer

Deliver immersive, AI-powered experiences that stand out in the inbox – and convert. Use customer data combined with dynamic content in real-time to increase engagement and action

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Trusted by marketing teams at 1,200+ brands, from high-growth start-ups to enterprise players

Drag, drop, or code it yourself

Insider’s industry-leading, user-friendly editor ensures easy customization by dragging and dropping elements like text, images, and buttons into your email template—no coding needed. Preview your email in real-time to ensure a streamlined experience on all devices.

Conversion-boosting emails powered by AI

The only email marketing software that combines the power of Generative AI and Predictive AI to supercharge your email performance.

  • Content generation

    Boost team efficiency by automating subject lines and content in seconds with Insider’s world-leading AI solution, Sirius AI™.

  • Product recommendations

    Cross-sell and upsell with personalized recommendations tailored to your subscribers' behavior, actions, and preferences.

  • Predictive segments

    Drive conversions by targeting your audience based on expected behavior or actions, including likelihood to purchase or churn, customer lifetime value, and discount affinity.

Conversion-boosting emails powered by AI

The only email marketing software that combines the power of Generative AI and Predictive AI to supercharge your email performance.

Content generation

Boost team efficiency by automating subject lines and content in seconds with Insider’s world-leading AI solution, Sirius AI™.

Product recommendations

Cross-sell and upsell with personalized recommendations tailored to your subscribers’ behavior, actions, and preferences.

Predictive segments

Drive conversions by targeting your audience based on expected behavior or actions, including likelihood to purchase or churn, customer lifetime value, and discount affinity.

Localization

Incorporate AI-led localization to translate and localize campaigns with one click, based on the recipients’ language of choice. 

Send time optimization

Leverage data-driven insights to determine the most optimal times to send your emails, increasing the likelihood of them being opened and read by your recipients.

Localization

Incorporate AI-led localization to translate and localize campaigns with one click, based on the recipients’ language of choice. 

Send time optimization

Leverage data-driven insights to determine the most optimal times to send your emails, increasing the likelihood of them being opened and read by your recipients.

“Our email campaigns saw a 560% increase in CVR compared to our other ad channels. We used smart recommendations to upsell products, and the users who visited our website from these email campaigns also showed a decrease of 86% in bounce rates.”

Marketing Manager
International Electronics Retailer

Enrich experiences with AMP for Email

Still relying on boring, static emails? Insider enables marketers to create engaging email content that captivates customers within the inbox. Embed forms, countdowns, carousels, and accordions into each email to minimize redirects and deliver a seamless experience.

Unifying experiences through email and beyond

Go beyond email marketing to create impactful, seamless experiences across 12+ channels with Insider’s CDP. From Web and App to SMS and WhatsApp, Insider empowers you to create cohesive omnichannel experiences to engage customers wherever they are—all from a single platform.

Slazenger achieves 49X ROI by leveraging email in its omnichannel strategy

“Insider enabled us to build relevant and timely campaigns across nearly 30 different customer segments. We built personalized, omnichannel user experiences and combined this with on-site gamification, which helped us gain a 700% increase in customer acquisition and 49X ROI within just two months thanks to Insider.”

Ecommerce Director at Slazenger

Optimize performance with AI-powered experimentation

Optimize and automate your experiments to drive better results every time. Test multiple variations across A/B/n testing in one go and automatically deliver the winning variation based on open rate, click rate, engagement rate, and other performance goals without any manual effort.

Real-time email personalization upon open

Tailor your emails with dynamic content based on real-time behavioral triggers like making a purchase and adding to a wishlist. Elevate this with additional contextual information, including weather, location, and time, to hyper-personalize your email content and maximize engagement.

Email marketing software built for scale

Peak Deliverability

Stay on top of deliverability scores using spam tests, preview emails on 100+ devices to check for responsiveness, and leverage automated warm-ups to improve IP reputation.

Advanced Segmentation

Target with precision using 120+ segments including dynamic, RFM, and predictive segments. Improve segmentation efficiency by targeting based on user behavior, actions, preferences, interest clusters, geography, purchase patterns, and more

Subscriber Health

Build and grow subscribers with pre-built opt-in templates that are interactive and gamified. Use our preference center to manage subscriptions centrally. And use frequency capping to de-dupe your bulk campaigns.

Quick Migration

Switching from another platform? You can get up and running in weeks. Migrate your templates and contacts easily with our in-built migrator tool.

Customer Data Platform

Insider’s email software is built with the CDP engine at its core, ensuring seamless data unification and emails that are relevant at all times.

Insights and reporting

Deep dive into email performance, revenue gains, and subscriber health using insights and campaign performance reports.

Peak Deliverability

Stay on top of deliverability scores using spam tests, preview emails on 100+ devices to check for responsiveness, and leverage automated warm-ups to improve IP reputation.

Advanced Segmentation

Target with precision using 120+ segments including dynamic, RFM, and predictive segments. Improve segmentation efficiency by targeting based on user behavior, actions, preferences, interest clusters, geography, purchase patterns, and more

Subscriber Health

Build and grow subscribers with pre-built opt-in templates that are interactive and gamified. Use our preference center to manage subscriptions centrally. And use frequency capping to de-dupe your bulk campaigns.

Quick Migration

Switching from another platform? You can get up and running in weeks. Migrate your templates and contacts easily with our in-built migrator tool.

Customer Data Platform

Insider’s email software is built with the CDP engine at its core, ensuring seamless data unification and emails that are relevant at all times.

Insights and reporting

Deep dive into email performance, revenue gains, and subscriber health using insights and campaign performance reports.

What could you achieve with Insider?

Wouldn’t you like to generate more revenue and growth from your customer experience initiatives? Leave your details below. One of our experts will be in touch shortly.

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Loved by brands, recognized by analysts ❤️

    • Insider tops G2 Winter’24 reports as the #1 Leader in six categories

    We've topped the charts as the #1 Leader in G2’s Winter‘24 reports with the highest user satisfaction score (100/100). We ranked highest across six categories—Personalization, Customer Data Platforms, Mobile Marketing, and more. Insider also skyrocketed up the Marketing Automation report, with the highest progression of any vendor listed.

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    Insider named a Leader in the 2023 Gartner® Magic Quadrant™ for Personalization Engines

    Insider's AI-powered personalization capabilities make it the #1 choice for marketers worldwide. We received the highest scores for all three personalization use cases; Marketing (3.99/5.0), Digital Commerce (4.11/5.0), and Services and Support (3.94/5.0).

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    Insider recognized as a Leader in The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms) Q3, 2021

    Insider achieved a perfect 5.0/5.0 rating across 16 Forrester Wave criteria, including personalization, platform architecture, innovation strategy, predictive analytics, and machine learning, with the highest score in the campaign orchestration category.

    Forrester Image

    Insider named a leader in the IDC MarketScape for Worldwide Omnichannel Marketing Platforms 2023

    Read the report to learn more about why recognized Insider as a disruptor "at or above technical parity with the conventional solutions" and highlighted our extensive breadth of channels, personalization, and AI/ML.

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    Higher email click-through rates with Insider

    “We’ve been using Insider’s tools like Email, Web Push, Web Suite, and Architect for a while now, and they’ve completely changed how we do our marketing. Their email editor has helped us create fun and interesting emails for our customers and the results have been great, we definitely made the right choice.”

    CRM Manager

    International Sports Retailer

    4X email open rates thanks to Insider

    “Insider’s deep segmentation and user behavior analysis capabilities coupled with their easy to use templates enabled us to launch personalized automated email campaigns that truly resonated with our audience, and the templates helped us save a lot of time and effort. Our email open rates improved significantly and so did our sales.”

    Customer Loyalty Lead

    European Beauty Retailer

    Boost in email success with Insider’s platform

    “Insider’s tools helped us collect data on our communication efforts, understand what was working, and strategize to increase our engagement. Now, we are able to generate more successful email and mobile app campaigns with less effort.”

    Head of Marketing

    Luxury Travel Brand

    Reduced customer churn

    Bringing back churned users to our website and mobile app was a challenge. Using Insider’s email channel to send out automated email campaigns helped us overcome this issue in a short span of time. We were particularly impressed with drag-and-drop elements such as real-time timers and coupons, which also helped increase conversion rates.

    Ecommerce Director

    International Homeware Brand

    Frequently asked questions

    Email marketing is a digital marketing strategy that involves sending commercial messages or content to a group of people via email.

    To do email marketing, you need to build a targeted email list, create compelling content, and use an email marketing platform to send and track your campaigns effectively.

    Yes, email marketing is effective as it allows businesses to reach a targeted audience, build relationships, and drive conversions at a relatively low cost.

    Email marketing software, like Insider, helps businesses manage and automate their email marketing campaigns, including creating, sending, and analyzing email campaigns.

    The types of email marketing include promotional emails (discounts, offers), transactional emails (order confirmations), newsletters, welcome emails, and re-engagement emails (win-back campaigns).

    One platform for individualized, cross-channel customer experiences

    Insider connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.

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