SUCCESS STORY

How Wave Money Increased eKYC Upgrades by 30% and Boosted Transactions by 200K Per Month with Insider One

How Wave Money Increased eKYC Upgrades by 30% and Boosted Transactions by 200K Per Month with Insider One

15%

increase in new user registrations

30%

increase in eKYC upgrades

200K

additional monthly transactions
Challenge

Challenge

Wave Money needed to reduce registration drop-off, drive eKYC upgrades, and increase engagement with time-sensitive campaigns and app push notifications to grow transaction volumes.

Solution

Solution

Wave Money used Insider One’s personalized app push, in-app templates, and segment integrations to deliver targeted, urgency-driven journeys that boosted registrations, upgrades, and cross-usage behavior.

Result

Result

With Insider One, Wave Money achieved a 15% increase in new user registrations, a 30% increase in eKYC upgrades, and 200K additional monthly transactions alongside 10M in-app templates impressions per month.

ABOUT THE CUSTOMER

Wave Money is Myanmar's first and largest mobile financial services provider, offering essential cash transfer, remittance, and payment services to over 30 million customers. With more than 59,000 Wave shops across 290+ townships covering 90% of the country's geography, the company is a leader in financial inclusion. Its mission is to support Myanmar's unbanked population while promoting financial empowerment through digital inclusion.

INDUSTRY
Financial Services
SOLUTIONS
Architect
App Push
CHANNELS
App Push
Web Push
In-App Templates

SUCCESS STORY #1

Enhancing New User Registration with Automated App Push

The Challenge

Wave Money faced high drop-off rates during the registration process at key steps such as phone input, OTP verification, and temporary password creation. Additionally, many users completed eKYC Level 1 but did not upgrade to Level 2.

The Solution

Insider One's App Push feature was deployed to send personalized instructions to users who dropped off at each step of the registration process. Recurring push notifications reminded users to upgrade their eKYC level.

Wave Money needed a solution to automate personalized engagement and recover drop-off users efficiently. Insider One's scalable platform and AI-driven tools not only enhanced our customer experience but also positively impacted key business metrics such as transaction volume and customer retention. This has been crucial for maintaining user trust and driving sustainable growth in the competitive digital wallet space.

Min Soe Paing, Senior Manager Performance Marketing
Wavemoney

15%

increase in new user registrations monthly

30%

increase in eKYC Level 2 upgrades monthly

SUCCESS STORY #2

Boosting Transaction Frequency with In-App Templates

The Challenge

Wave Money wanted to encourage users to explore services they had never tried before and increase transaction volumes to enhance app stickiness. To achieve this, Wave Money launched time-limited promotional campaigns aimed at driving cross-usage behavior. However, the brand faced challenges in increasing the visibility of such campaigns and creating a sense of urgency to maximize its effectiveness.

The Solution

Insider One recommended leveraging in-app templates to prominently display the promotional campaign details and time limit within the app interface. These templates were designed to capture user attention immediately after completing transactions and highlight the benefits of participating in the campaign. By combining personalized messaging with countdown timers and urgency-driven visuals, Wave Money was able to effectively boost engagement with the promotion.

8M

increase in airtime transactions

50%

contribution to airtime transactions

90,000

bill payments generated

30%

contribution to monthly bill payments

SUCCESS STORY #3

Turning App Push Notifications into a Revenue-Generating Channel

The Challenge

Wave Money faced challenges with low app push engagement rates. Even when users clicked into the app from push notifications, they struggled to convert these sessions into meaningful actions, making it difficult to turn app push notifications into a revenue-generating channel. Additionally, Wave Money wanted to ensure users did not miss out on personalized offers that were only valid for a limited time.

The Solution

To address these challenges, Wave Money utilized Insider One's rich and automated App Push notifications, which included visually engaging elements like images and urgency-driven messaging. Send Time Optimization was implemented to personalize the timing of notifications for each user's best time for engagement. Furthermore, Wave Money created coherent, personalized journeys by connecting these push notifications with in-app templates to maintain a seamless experience after users landed in the app. This approach ensured that users were reminded of the offer consistently and encouraged to complete transactions.

10M

in-app templates impressions per month

200K

in incremental monthly transactions

5%

clickthrough rate

SUCCESS STORY #4

Streamlining Data Integration with Mixpanel Segmentation

The Challenge

Sensitive data like balance and transaction amounts were stored in a partner's MixPanel platform, requiring seamless integration with Insider One for effective campaign targeting.

The Solution

Insider One enabled the dynamic migration of MixPanel segments into Insider One's platform. This allowed Wave Money to combine these segments with Insider One's own segments, facilitating the launch of highly targeted campaigns. Through this integration, Insider One achieved a one-time export or sync of segments dynamically from MixPanel to Insider One, and successfully combined MixPanel segments with Insider One segments to launch targeted campaigns, enhancing campaign effectiveness.

Looking ahead

Looking ahead Looking ahead

Looking ahead

Wave Money plans to expand its use of Insider One's tools by integrating predictive audience segmentation for even more precise targeting. The brand is also exploring opportunities to enhance customer experiences through conversational channels like WhatsApp.

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6X Return on Investment

Insider One has become so much more than a technology partner for us. They own our growth targets like their own and always share best practices and industry know-how, helping us skip trial-and-error phases to achieve results faster. We’ve managed to achieve 6X ROI from the [platform] already.

Group Head of Digital Marketing and eCommerce
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80% opt-in rate
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103% uplift in mobile CR

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