UNT doubles revenue per session and reduces cart abandonment Success Story

About UNT

UNT is a leading skincare and cosmetics brand in the retail cosmetic industry. UNT creates pharmaceutical-grade skincare products, as well as a large range of make-up and nail polish for customers worldwide. UNT stands for being your unique self, enhancing your natural beauty and having the qualities to touch people’s hearts. The brand aims to provide their customers with products that they can trust, effectiveness they can rely on, and quality they don’t have to think twice about.

Using Urgency to Address Cart Abandonment and Boost Conversions

Like any eCommerce retailer, UNT was facing the frustrating issue of cart abandonment. Users would browse their site, fill their cart with items and then simply…disappear. The company wanted to find a way to boost their conversion rate, and tackling cart abandonment was a core element of this challenge.

When UNT approached Insider, they already had two clear goals in mind: they wanted to boost their conversion rate, and also encourage cart-abandoners to return to the website and complete the checkout process.

146% Conversion Rate Uplift and Double the Revenue per Session

The two-pronged approach for boosting the conversion rate was a huge success. Combining Social Proof and Cart Abandonment Push more than doubled the revenue per session.

Implementing Cart Abandonment Push led to a 146% uplift in conversion rates (compared to the average for all traffic sources) and a 284% increase in revenue per session.

The impact of Social Proof was just as impressive, with an 8.53% Conversion Rate uplift and 105% higher revenue per session.

UNT doubles revenue per session and reduces cart abandonment

146

284

105

About UNT

Using Urgency to Address Cart Abandonment and Boost Conversions

146% Conversion Rate Uplift and Double the Revenue per Session

Schedule your personalized demo.

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Cookie	Duration	Description
__cf_bm	1 hour	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
__Secure-ENID	1 year 1 month	The __Secure-ENID cookie is a type of secure cookie used for authentication and to ensure the security of user sessions.
_cfuvid	session	Cloudflare sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services
_GRECAPTCHA	6 months	Google Recaptcha service sets this cookie to identify bots to protect the website against malicious spam attacks.
_shopify_essential	session	Shopify sets this cookie, which contains essential information required for the proper functioning of a store, such as session details, checkout information and anti-tampering data.
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Cookie	Duration	Description
__hssc	30 minutes	This cookie is set by HubSpot. The purpose of the cookie is to keep track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.
bcookie	11 months	This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.
lang	session	This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.
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yt-remote-cast-installed	session	The yt-remote-cast-installed cookie is used to store the user's video player preferences using embedded YouTube video.
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yt-remote-fast-check-period	session	The yt-remote-fast-check-period cookie is used by YouTube to store the user's video player preferences for embedded YouTube videos.
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yt-remote-session-name	session	The yt-remote-session-name cookie is used by YouTube to store the user's video player preferences using embedded YouTube video.
ytidb::LAST_RESULT_ENTRY_KEY	never	The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future.

Cookie	Duration	Description
_gat	1 minute	Google Universal Analytics sets this cookie to restrain request rate and thus limit data collection on high-traffic sites.
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Cookie	Duration	Description
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_gat_UA-81205217-1	1 minute	This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.
_gcl_au	3 months	This cookie is used by Google Analytics to understand user interaction with the website.
_gd_session	4 hours	6sense sets this cookie to collect information on users' visits to the website. It collects data such as the total number of visits, the average time spent on the website and the pages loaded.
_gd_visitor	1 year 1 month 4 days	6sense sets this cookie, which is used for collecting information on the user's visit, such as the number of visits, average time spent on the website and the pages loaded for displaying targeted ads.
_gid	1 day	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.
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_shopify_s	1 hour	This cookie is associated with Shopify's analytics suite.
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AEC	6 months	AEC cookies are used to ensure user data remains consistent during an Analytics session.
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vuid	1 year	Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website.

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UNT doubles revenue per session and reduces cart abandonment

146

284

105

About UNT

Using Urgency to Address Cart Abandonment and Boost Conversions

146% Conversion Rate Uplift and Double the Revenue per Session

Schedule your personalized demo.

PLATFORM

CAPABILITIES

CHANNELS

INDUSTRIES

RESOURCES

COMPANY

WHY INSIDER ONE

ESSENTIAL GUIDES