Success Stories

Traektoria drives incremental sales across by creating urgency

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About Traektoria

Specialist action-sports retailer Traektoria sells clothing, equipment, and accessories from leading industry brands in snowboarding, kiteboarding, surfing, and more. The company prides itself on being always on-trend, and has a regular presence at leading sporting events where they get the chance to watch their customers in action.
Running a Promotion Across a Wide Range of Products
Traektoria was looking to boost sales on a selection of around 200 high-margin, out of season products in their warehouse. They planned to offer a 10% discount on these items, and were looking for a simple way to implement the promotion. This would require showing the promotion on more that 200 product pages across their site. 
Introducing a Sense of Urgency

Together with Insider, Traektoria was able to easily implement this promotion across all selected products. A countdown timer was used on the product pages to create a sense of urgency on the customer’s path to purchase. When someone landed on the page of a product that was included in the promotion, a promotional banner with a countdown timer was shown. Visitors were informed that they had 20 minutes to make their purchase if they wanted to take advantage of the 10% discount.

The visitors were not given a coupon code at this stage. Instead, the coupon was applied automatically at checkout when they went to complete their purchase. This meant that no copy/pasting was necessary and the customer’s journey was uninterrupted. 

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