SUCCESS STORY

How Tactics transformed its digital marketing strategy with Insider One: achieving seamless omnichannel integration and rapid ROI

How Tactics transformed its digital marketing strategy with Insider One: achieving seamless omnichannel integration and rapid ROI
Challenge

Challenge

Tactics needed to unify disconnected email and SMS marketing journeys to maintain cohesive customer communication and sustain growth as a global online retailer.

Solution

Solution

Tactics implemented Insider One’s integrated email, SMS, and journey orchestration tools to create a seamless omnichannel experience and deliver more personalized messaging at scale.

Result

Result

Tactics accelerated time to value with 2 weeks Implementation of SMS short code, 3 weeks Onboarding for SMS and email migration, and 4 weeks 10+ personalized email automations activated.

ABOUT THE CUSTOMER

Tactics Boardshop is a speciality skateboard and snowboard retailer. With a rich history that spans over two decades, Tactics has evolved into a leading online retailer. Its journey began with a small brick-and-mortar store in Eugene, Oregon, serving the local skateboarding and snowboarding community. As its reputation for quality products and exceptional customer service grew, so did its reach. Today, Tactics proudly serves customers from around the world, offering an extensive range of products from the most trusted brands in the industry.

INDUSTRY
Retail
SOLUTIONS
Architect
Smart Recommender
CHANNELS
Architect
Email
SMS
Messaging

SUCCESS STORY #1

Fast onboarding leading to fast ROI

The Challenge

Tactics, evolving from a small brick-and-mortar store in Eugene, Oregon, to a leading global online retailer, has upheld a commitment to quality products and exceptional customer service for over two decades. However, the company recently encountered challenges that required a fresh look at its digital strategy. The disconnection between their email and SMS marketing journeys, which operated on separate platforms, disrupted cohesive communication with customers. Tactics realized the need for a more integrated and innovative approach to its marketing efforts to continue serving its global audience and stay competitive.

The Solution

Tactics tackled digital marketing challenges by implementing Insider One's suite of solutions, including email, SMS, and Architect tools, to create a seamless omnichannel experience. This integration allowed Tactics to better manage customer journeys, ensuring consistent messaging across channels and enhancing engagement. The onboarding process was swift, with SMS setup in just two weeks and full integration in three weeks, enabling rapid ROI. Insider One's solutions helped Tactics strengthen its marketing strategy, delivering personalized experiences for its global audience.

The seamless integration of Insider One's email, SMS, and architect tools has allowed us to create a truly cohesive and personalized omnichannel experience for our customers. The rapid onboarding and exceptional support from Insider One enabled us to quickly pivot and enhance our digital strategy, driving engagement and fast ROI. With Insider One, we've not only addressed our immediate challenges but also set the foundation for scalable growth and innovation in our marketing efforts.

Kevin Adams, Director of eCommerce
Tactics

2 weeks

Implementation of SMS short code

3 weeks

Onboarding for SMS and email migration

4 weeks

10+ personalized email automations activated

Looking ahead

Looking ahead Looking ahead

Looking ahead

Looking ahead, Tactics plans to leverage Insider One's capabilities to scale their personalization efforts, focusing on enhancing search and merchandising experiences. They see Insider One as a strategic partner to drive their future growth through advanced, personalized customer interactions across channels.

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