Success Stories

How a global luxury fashion retailer boosted its SMS subscriber base and achieved a 25% increase in opt-in rates using Insider One’s Gamified SMS Opt-in Templates

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25%

uplift in
 opt-in rate

7X

faster subscriber growth

23%

uplift in channel penetration

A global retail leader in luxury fashion

This multi-brand luxury retailer has been setting fashion trends for decades. As a luxe leader, they are well-known and recognized in the market, and have successfully completed a digital transformation to serve consumers online with seamlessly personalized experiences.

<span data-buffer="">The Challenge<span data-metadata="">

Gathering opt-ins from scratch and building a successful SMS strategy

This global leader understood the importance of having a messaging-first approach to customer engagement. However, they were worried about tackling subscriber growth from scratch. They’d experimented with bulk SMS messaging before but had previously lost more subscribers than they’d gained— engagement and return on investment were major concerns.

Knowing the impact that a good SMS strategy could have on their business, they wanted to explore ways of growing their SMS subscriber base, maintaining a positive in-flow of opt-ins, minimizing opt-outs, and maximizing channel penetration by creating highly engaging and relevant SMS campaigns.

It was also crucial for the brand to get SMS up and running quickly to beat the competition and lead the market in time for their busiest seasons. 

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