SUCCESS STORY

SA SA, Asia's Leading Beauty Retailer, Switches from Braze to Insider One and Lifts App CR by 21.7% in One Month

SA SA, Asia's Leading Beauty Retailer, Switches from Braze to Insider One and Lifts App CR by 21.7% in One Month

21.7%

uplift in app pop-up CR

2.5%

of site revenue from Architect

9%

app recommendation CTR
Challenge

Challenge

SA SA needed to automate and unify customer communications across app and email, personalize shopping journeys with AI, and segment notifications to lift conversion and revenue.

Solution

Solution

Insider One streamlined omnichannel journeys with real-time triggers, deployed AI-powered recommendations across app and email, and enabled segmented in-app notifications for more relevant messaging.

Result

Result

Insider One delivered measurable gains, including a "21.7% uplift in app pop-up CR" and a "9% CTR for app recommendations".

ABOUT THE CUSTOMER

SA SA is an iconic beauty and cosmetics retailer headquartered in Hong Kong, renowned for its extensive selection of global skincare, cosmetics, and personal care products. The brand serves millions of shoppers through an integrated online-offline experience, setting industry standards for expert, engaging customer journeys.

INDUSTRY
Retail – Beauty & Cosmetics
SOLUTIONS
Architect
Smart Recommender
CHANNELS
App Personalization
App Push
Email
Web Personalization

SUCCESS STORY #1

Driving cross-channel revenue with Architect

The Challenge

SA SA needed to automate and unify customer communications across app and email, replacing single-channel workflows with real-time, cross-channel messaging that could continually increase CR and maximize revenue. Existing tools could not enable broad orchestration or seamless journey triggers across platforms

The Solution

By implementing Architect, SA SA streamlined app push and email journeys, delivering real-time, coordinated triggers that amplified their abandonment campaigns and simplified omnichannel marketing execution. These improvements supported SA SA's decision to switch all cart abandonment automation to Insider One.

Switching from Braze to Insider One was a game-changer for SA SA. With Insider One, we achieved powerful improvements—21.7% CR uplift on targeted app messaging and 9% app recommendation CTR in just one month. Insider One's onboarding support and omnichannel automation drove measurable results, deeper personalization, and higher ROI. We now confidently engage beauty shoppers at every step.

Kevin Wong, Vice President, E-commerce
Sa Sa

2.5%

sitewide revenue contribution from Architect

1.8%

of total revenue was regained from previously churned members.

65%

uplift in CR for the automated journey targeting members

SUCCESS STORY #2

Boosting engagement with AI-powered recommendations

The Challenge

SA SA wanted to use AI to personalize the shopping journey for every customer, especially when conventional search failed to display compelling options. Boosting CTR and helping users easily discover trending and best-selling products were key goals for enhancing CR and overall engagement.

The Solution

Insider One's Smart Recommender was deployed to both app and email, dynamically promoting top and trending products, even turning “no results” search moments into new conversion opportunities.

9%

CTR for app recommendations

SUCCESS STORY #3

Maximizing in-app revenue with segmented notifications

The Challenge

SA SA's native app notifications could not deliver different messages to distinct customer segments, causing missed opportunities to lift CR and revenue. Personalized messaging was essential for engaging shoppers with varying purchase intent and behaviors, but existing tools lacked this capability, resulting in less relevant customer experiences.

The Solution

Through app template segmentation, SA SA created specific in-app notification experiences for different user types—such as predict-to-buy shoppers and sealed users. This allowed the brand to craft more relevant and high-impact journeys, which directly boosted sales and engagement.

21.7%

CR uplift from segmented notifications

Looking ahead

Looking ahead Looking ahead

Looking ahead

SA SA is planning to extend personalization and real-time marketing into WhatsApp and unlock even deeper journey orchestration with Insider One, amplifying loyalty, conversion, and lifetime value.

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