Success Stories

How Rowenta Uplifts CR by +17%  

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Learn how Rowenta use Insider to Increase Conversion Rate, Revenue and Engagement of the customers by using AI-Powered Personalization & Gamification.

73.93

%
Incremental revenue uplift Cart reminder notifications

62

%
Conversion rate uplift InStory

About Rowenta

Ever the pioneer, German brand Rowenta has captivated the most demanding consumers with high-quality products. Rowenta offers a wide range of products that combine unrivalled technological performance, refined design, and a high level of user-friendliness.

Its mission is to ensure the day-to-day well-being of its users thanks to intelligent solutions for vacuum cleaners, irons, steam generators, hair dryers and epilators.

Looking Ahead

Up ahead, Rowenta will look to Insider’s powerful AI-backed segmentation and personalization capabilities to fuel their most important campaigns targeting seasonal shoppers.

The brand plans to continue optimizing the AOV metric across its onsite engagement by using Insider, with a focus on certain product categories.

In the upcoming months, Rowenta will look to enhance their personalization and strengthen their segmentation to deliver more individualized customer experiences.

“Quick and simple integration, deep segmentation,
and ready-to-use templates.”

Carles Aragones

E-commerce & CRM Manager at Rowenta – Groupe SEB

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