SUCCESS STORY

How Promod Achieved 38X ROI by Leveraging Insider One's Multi-Channel Marketing Solutions

How Promod Achieved 38X ROI by Leveraging Insider One's Multi-Channel Marketing Solutions

3.8X

ROI through integrated marketing strategies across 10 countries

99%

delivery rate on Email campaigns

91K

new opt-ins for web push in just three months
Challenge

Challenge

Promod needed to rapidly modernize its customer engagement, orchestrate multi-channel campaigns, and personalize communications across SMS, web push, email, and journeys at scale.

Solution

Solution

Insider One delivered segmented SMS, personalized web push, localized email campaigns, and event-based customer journeys, creating a cohesive, multi-channel engagement strategy across Promod’s 10 domains.

Result

Result

Promod achieved a 3.8X ROI through integrated marketing strategies across 10 countries and reached 38X ROI by the end of Q4, supported by a 99% delivery rate on Email campaigns and a 97% SMS delivery rate.

ABOUT THE CUSTOMER

Promod is a French retail brand specializing in women's fashion, known for its trendy clothing and accessories. Operating in multiple countries including France and overseas departments — Belgium, Luxembourg, Switzerland, Malte, Mauritius, Saudi Arabia — Promod aims to deliver personalized shopping experiences that resonate with its diverse customer base across 7 domains.

INDUSTRY
Retail
Fashion
SOLUTIONS
Architect
CDP
CHANNELS
SMS
Email
Web Push
App Personalization
WhatsApp

SUCCESS STORY #1

Turning SMS into a Revenue-Generating Channel

The Challenge

Promod needed a rapid implementation of a communication channel to enhance customer engagement and drive immediate results. The goal was to transform the SMS channel into a robust communication tool that not only engaged customers but also drove conversions.

The Solution

Insider One implemented SMS campaigns that enabled Promod to quickly share personalized communications with their customers. The platform allowed the brand to easily segment customers based on demographics, behaviors, and preferences, ensuring that the right messages reached the right groups. This targeted approach enhanced engagement and facilitated more effective conversion strategies.

We conducted a rigorous RFP process with 7-8 providers. Ultimately, we made the decision to switch from our incumbent traditional marketing cloud because Insider One offered a seamless Customer Data Platform and marketing automation solutions that not only reduced our costs but also enhanced our flexibility and scalability.

Ludovic Lefevre, IT Domain Manager
Promod

97%

SMS delivery rate

2.79%

CTR

SUCCESS STORY #2

Engaging Customers with Web Push Notifications

The Challenge

Promod recognized that a significant portion of its customer base engaged in showrooming and webrooming behaviors, interacting with products in offline stores while browsing online. This dual engagement highlighted an opportunity to leverage web push notifications, which had been an underutilized channel.

The Solution

Insider One helped Promod create personalized push campaigns centered around key events, such as new product launches and seasonal promotions. By leveraging web push notifications effectively, Promod not only boosted opt-in rates but also strengthened customer connections, driving interest in both online and offline offerings.

While switching providers can be a daunting task, the partnership with Insider One made the transition smooth. Our teams worked closely together to align on our unique architecture, gradually scaling our campaigns while ensuring a clean and efficient data workflow. With the guidance of Insider One's customer success team, We started with SMS campaigns, which were quick to implement and delivered immediate ROI. This built confidence for larger-scale initiatives.

Ludovic Lefevre, IT Domain Manager
Promod

3%

increase in channel conversion rate

SUCCESS STORY #3

Enhancing Email Marketing Effectiveness

The Challenge

Promod aimed to engage its customer base and promote new products through email marketing while managing multiple languages. They needed a solution to efficiently handle high volumes of email campaigns in French, Spanish, English, and German.

The Solution

Utilizing Insider One's email capabilities, Promod targeted both its active database and recent opt-ins with tailored email campaigns. The team segmented users by engagement, ensuring that each group received relevant and personalized content. By streamlining the email marketing process, Insider One enabled Promod to maintain high delivery rates and optimize team productivity, freeing up time for more strategic initiatives.

3X

higher open rate vs. industry average

SUCCESS STORY #4

Boosting Loyalty with Seamless Customer Journeys via Architect

The Challenge

Promod aimed to replicate the comprehensive capabilities of their previous provider to deliver a cohesive customer experience across multiple channels. As a brand with 50 years in the market, they recognized a vast customer base primed for re-engagement and strengthening loyalty.

The Solution

Insider One's Architect was utilized to trigger personalized customer journeys tailored to specific events, such as birthdays and cart abandonment. By employing multi-channel strategies, Promod effectively drove customer loyalty while easily replicating these journeys across all 10 domains in which they operate.

We made the strategic choice to start with the one BU (France), and once France was perfectly implemented, we duplicated what was done for the other BU, allowing us to move fast without compromising on Quality. Promod now manages multi-domain operations seamlessly across 10 countries using Insider One's platform.

Ludovic Lefevre, IT Domain Manager
Promod

38X ROI

by the end of Q4

Looking ahead

Looking ahead Looking ahead

Looking ahead

Promod aims to enhance cross-sell strategies and product recommendations while exploring Online-to-Offline (O2O) initiatives with Insider One. This includes integrating online and offline experiences like "click and collect" and personalized in-store interactions. By leveraging Insider One's tools, Promod seeks to connect digital and physical retail, boosting customer engagement and sales.

 

Promod’s favorite feature is the Architect tool, which enables them to create tailored customer journeys that resonate deeply with their audience, driving engagement and conversions effectively.

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