SUCCESS STORY

How Pegasus gained a 93% increase in CVR and 17% increase in ROAS with Insider One

How Pegasus gained a 93% increase in CVR and 17% increase in ROAS with Insider One

17%

increase in ROAS

93%

increase in CVR
Challenge

Challenge

In a fiercely competitive low-cost airline market, Pegasus needed to invest more in online advertising without inflating acquisition costs — and lift mobile conversions at the same time.

Solution

Solution

Predictive Ad Audiences used AI to build ready-made segments of visitors most likely to book, while Social Proof showed remaining seats and recent bookings on the mobile site to create urgency.

Result

Result

A 17% increase in ROAS and a 93% increase in mobile conversion rate, achieved in two months without discounts or promotional offers.

ABOUT THE CUSTOMER

Since its inception in 1990, Pegasus has quickly become one of the largest low-cost airlines in Europe. With 20 years of experience in the airline industry and over 6,000 employees worldwide, Pegasus operates an affordable and flexible pricing policy that prioritizes quality and customer satisfaction at affordable costs.

Boosting ROAS by 17% with Insider One's

Predictive Ad Audiences (PAA)

INDUSTRY
Travel
SOLUTIONS
Predictive Ad Audiences
Social Proof
CHANNELS
Web

SUCCESS STORY #1

Boosting ROAS by 17% with Insider One’s Predictive Ad Audiences (PAA)

The challenge

In the fiercely competitive low-cost airline industry, it was important for Pegasus to maintain a favorable return margin from its ad spend. It wanted to invest more heavily in online advertising to acquire new customers and generate more revenue from existing ones—but this required optimizing acquisition costs to stay within budget.

Insider One has been an incredible platform for us. Integration into our existing web stack was mind-blowingly fast. Insider One’s growth team immediately helped us identify the areas we needed to focus on to improve our margins. Plus, I really appreciate their know-how and expertise in the aviation industry, which proved to be exceptional given the results we got. In just 2 months, we achieved a 16% increase in return on ad spend and a 93% increase in conversion rate. In the low-cost airline sector, this is a significant improvement, especially when talking about improvements without any steep discounts or offers.” 

 
Digital Acquisition and Growth Marketing Specialist

With Insider One, we were able to extract more value from our acquisition channels using their growth management platform. In the few months we’ve worked together, Pegasus has been able to optimize user acquisition costs and ad spend by a great margin through Insider One’s Predictive Ad Audience technology.”

 
Head of Digital Product and Growth Marketing

The solution

Pegasus tapped into Insider One’s Predictive Ad Audiences (PAA), a solution that uses machine learning algorithms and AI to create ready-to-use segments based on the future behavior of visitors. Targeting only visitors most likely to make a purchase allowed Pegasus to create tailored experiences that improved its return on ad spend and boosted conversions.

Insider One’s Predictive Ad Audiences (PAA) enabled Pegasus to easily identify customers who had a high likelihood of purchasing tickets, booking hotels, or planning future holidays and business trips. This helped Pegasus invest in specific audiences who were already interested and engaged, rather than marketing to everyone and wasting money.

The results

17%

increase in ROAS

SUCCESS STORY #2

Achieving a 93% increase in CVR thanks to Insider One’s AI-driven Social Proof solution

The challenge

As many customers purchase tickets via mobile devices, Pegasus wanted to help its customers make quicker and more informed decisions. It wanted to increase conversions on mobile and so was looking for a solution that was quick and easy to implement.

 

The solution

Insider One’s growth consultants and aviation industry experts suggested enabling Social Proof on its mobile website. This would improve Pegasus’ overall revenue from ticket sales and provide customers with a more insightful experience.

Social Proof enabled Pegasus to display the number of seats left on a given flight, the number of repeated bookings that took place for a flight, and how many visitors had purchased a seat already to create a sense of urgency and encourage customers to convert.

The Results

93%

increase in mobile CVR

Looking ahead

Looking ahead Looking ahead

Looking ahead

As mobile traffic continues to rise, Pegasus is now looking to deliver a best-in-class, mobile-first experience to its customers. It will start using Insider One's Mobile App suite to further improve conversions. In addition, Pegasus also has plans to use a wider range of Insider One's mobile marketing features to re-engage users with personalized ads on both Facebook and Google.

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