Success Stories

How Orami brings visitors back to checkout pages to complete orders

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About Orami

Orami, an eCommerce website, is a one stop shop for all moms and baby needs. Not just that, at Orami, you’ll find quality products at competitive prices and they prioritize great customer experience over everything else.
Money Left on the Table – The Case of Abandoned Carts
While the website gets a lot of hits and many of their users go on to add products in their carts, we wanted to speed customers up in their purchases and decrease cart abandonments. Cart abandonment meant that right before checkout, users would leave the website and wouldn’t complete their purchase. 
Web Push Notifications – Gentle Nudge to Bring Visitors Back

With the help of Insider, Orami implemented personalized web push notifications. While the technology of push notifications was available only to mobile apps some time back, now with Insider you can even send out website push notifications. The opt-in is completely anonymous and unlike emails, users don’t have to leave any personal detail (like an email address) to subscribe to these. The best part about website push notifications? These are off-site! So users get them even when they are not present on your website.

In case of Orami, these notifications were targeted specifically to those users who left the website after adding products in their cart and didn’t complete the checkout process.

So an hour after the cart was abandoned, these users, whichever website they might be browsing, got a personalized notification from Orami giving them a soft nudge to come back on the website. On click of the notification, users would be redirected back to the cart page, from where they could finish their purchase.

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