Success Story

How Micromania boosted conversions by 64% using Insider’s unified cross-channel experience

Personalization
InStory

20%

CVR of
unknown visitors

64%

increase
in CR

Industry

Retail

Category

CDP

Personalization

Cross-Channel Marketing

Marketing Automation

Channels

Web Push

Web Suite

Tools

Overlays

Insider’s powerful personalization capabilities helped us streamline our customer experience across channels, leading
to a significant uplift in conversions and long-lasting
customer engagement.

Julien Buffa
Ecommerce Manager

Executive summary

Micromania, France’s leading video game retailer, partnered with Insider to overcome eCommerce personalization and customer retention challenges. By leveraging Insider’s cross-channel marketing automation and Customer Data Platform (CDP), Micromania achieved a 64% conversion rate uplift, a significant increase in ROI, and captured valuable customer data through personalized experiences. Insider’s fast and simple integration played a crucial role in streamlining campaigns, making it easy for the marketing team to launch within two weeks.

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About Micromania

Founded in 1983, Micromania is a dominant player in the French video game retail industry. With over 350 stores and a strong omnichannel presence, Micromania has evolved to offer a broad range of consumer electronics, gaming products, and accessories. E-commerce now accounts for 20% of its revenue, and it remains dedicated to delivering personalized customer experiences both in-store and online.

Why Insider?

Micromania, France’s leading video game retailer, partnered with Insider to overcome eCommerce personalization and customer retention challenges. By leveraging Insider’s cross-channel marketing automation and Customer Data Platform (CDP), Micromania achieved a 64% conversion rate uplift, a significant increase in ROI, and captured valuable customer data through personalized experiences. Insider’s fast and simple integration played a crucial role in streamlining campaigns, making it easy for the marketing team to launch within two weeks.

USE CASE #1

Boosting product discovery and retaining customers using
personalized pop-ups

The challenge

Micromania wanted to reduce cart abandonment by retaining visitors who intended to leave the website.

The solution

Insider implemented a pop-in on the website’s best-sellers page featuring popular products like Harry Potter games. The personalized experience kept visitors engaged, leading to a better product discovery experience.

The results

64%

increase in CVR

Insider’s ability to implement personalized pop-ups on key product pages helped us engage customers right when they were about to leave. The impact was immediate, and we saw a substantial uplift in conversions.

Julien Buffa
Ecommerce Manager

USE CASE #2

Driving product discovery with gamified experiences

The challenge

Micromania needed to increase product discovery in a way that aligned with
the gamified expectations of its customers.

The solution

Insider’s InStory feature enabled customers to discover new products in a fun and engaging manner. The interactive nature of InStory allowed Micromania to highlight featured products in a way that resonated with its audience.

InStory added an element of fun and engagement that truly resonated with our customers. The seamless integration of this feature into our platform not only enhanced product discovery but also gave us a noticeable boost in conversions.

Samuel Vandamme
Ecommerce & Digital Director

USE CASE #3

Turning unknown visitors into customers

The challenge

Micromania wanted to convert anonymous visitors into known customers to improve engagement and drive sales.

The solution

Using Insider’s survey feature, Micromania collected valuable data on visitors’ gaming preferences, such as the consoles they used. This data was utilized to create personalized offers and tailored recommendations, increasing conversion rates.

The results

20%

customer survey
response rate

increased

visitor identification

Insider’s survey tool helped us collect critical data on our visitors. By understanding their preferences, we were able to tailor our offers more effectively, transforming unknown visitors into engaged customers.

Samuel Vandamme
Ecommerce & Digital Director

Summary

Insider has been instrumental in driving growth for Micromania, helping the brand achieve a remarkable increase in ROI and significant improvements in customer engagement and conversion rates. Through personalized customer journeys and cross-channel orchestration, we’ve seen a 64% uplift in conversion and a 20% increase in survey participation. Insider’s technology continues to optimize our e-commerce and digital marketing efforts.

Looking ahead

Micromania is now focused on fully integrating a Customer Data Platform (CDP) to unify its online and offline data, enabling a more holistic view of customer behavior. Future initiatives include creating cross-channel journeys using zero-party data collected via surveys and continuing to expand their omnichannel marketing efforts, including offline engagement strategies.

Favorite feature

Architect

Micromania’s favorite feature is Insider’s Architect, as it allows the team to create complex, data-driven customer journeys seamlessly.

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