SUCCESS STORY

How Mavi Generated 4X More Revenue With AI-Powered App Push Personalization

How Mavi Generated 4X More Revenue With AI-Powered App Push Personalization

3X

increase in App Push messages sent

4X

more revenue

Increased

revenue generated in-store

Challenge

Challenge

Mavi needed to scale personalized App Push campaigns, reduce manual effort, and turn digital engagement into more online and in-store purchases.

Solution

Solution

With Insider One, Mavi automated App Push campaigns using customer segmentation, send-time optimization, and geofencing to engage shoppers at the right moment.

Result

Result

Mavi generated 4X more revenue, scaled App Push delivery by 3X, and increased footfall across physical stores.

ABOUT THE CUSTOMER

With customers engaging across digital channels and physical stores, Mavi saw an opportunity to create more connected shopping experiences. Delivering relevant messages at the right time, whether customers were browsing online or shopping near a store, became central to its customer engagement strategy.

INDUSTRY
Retail - Fashion
SOLUTIONS
Predictive Segments
CHANNELS
App Push

SUCCESS STORY #1

Generating 4X more revenue using automated App Push

The Challenge

As Mavi's digital customer base grew, manually managing App Push campaigns became increasingly time-consuming. Reaching different customer segments with relevant messages at the optimal moment required greater automation and more precise targeting.

 

Mavi wanted to scale personalized communication without increasing operational complexity, improve customer engagement, and create more opportunities to drive purchases and revenue through its mobile app.

The Solution

Mavi turned to Insider One's Segmentation and Send Time Optimization capabilities to automate and personalize App Push campaigns at scale.

 

Using Segmentation, Mavi organized its mobile audience into distinct customer groups, enabling more relevant messaging for each segment. Send Time Optimization helped determine when notifications should reach individual users, allowing Mavi to move beyond manually scheduled campaigns.

 

Together, these capabilities streamlined campaign execution, reduced the effort required to manage personalized communications, and enabled Mavi to scale App Push engagement more efficiently.

Insider One's suite of products has been extremely helpful for us as it's helped us evolve our users' customer experience over the past nine years. We've tried out most of Insider One's products, each of which has its own advantages in different ways. Its products have helped us create individualized cross-channel customer experiences that help acquire, engage, and retain our customers.

Director of Digital Product and Performance Marketing
Mavi

The Results

By automating App Push delivery and personalizing communication across customer segments, Mavi increased the volume of App Push notifications sent by 3X while achieving 4X higher revenue.

 

These results demonstrate how automation helped Mavi scale its mobile engagement strategy while reducing the manual work involved in campaign execution.

3X

more App Push messages sent

4X

higher revenue

SUCCESS STORY #2

Increasing offline sales using App Push to boost footfall in stores

The Challenge

With a significant physical retail presence, Mavi wanted to extend its mobile engagement strategy beyond ecommerce and create more opportunities to drive purchases in stores. The challenge was reaching customers at moments when they were most likely to visit a nearby location, even when they weren't actively browsing Mavi's website or mobile app. Mavi needed a way to connect digital customer engagement with physical store visits through timely, location-relevant communication.

The Solution

Mavi implemented Insider One's geofencing-enabled App Push notifications to engage customers based on their proximity to physical stores. When eligible customers entered a designated geographic area near a Mavi store, automated App Push notifications could be triggered to inform them about nearby shopping opportunities.

 

This allowed Mavi to reach customers even when they weren't actively using its digital channels, creating a direct connection between mobile engagement and physical store discovery.

 

By incorporating location-based engagement into its App Push strategy, Mavi encouraged more customers to visit nearby stores, supporting increased footfall and in-store revenue.

Beyond the capabilities of Insider One's products comes the human angle, as the team's support and expertise have played a major role in helping us grow as a company. The relationship we've built with Insider One's team ensures we remain happy with their products and services. We're hoping that this strong relationship continues as we use more and more of their products.

Performance Marketing Manager
Mavi

The Results

By delivering location-relevant App Push notifications to customers near its stores, Mavi successfully extended personalized engagement beyond its digital channels. The geofencing campaigns contributed to increased store footfall and higher in-store revenue, demonstrating how mobile personalization can support offline retail performance.

Increased

revenue generated in-store

Turn Every Customer Interaction Into an Opportunity for Growth

Turn Every Customer Interaction Into an Opportunity for Growth Turn Every Customer Interaction Into an Opportunity for Growth

Turn Every Customer Interaction Into an Opportunity for Growth

Deliver personalized, timely experiences at scale with Insider One's Agentic Customer Engagement Platform. Automate customer journeys, engage shoppers across digital and physical touchpoints, and drive measurable revenue growth with AI-powered personalization.

Get a demo Explore platform

Discover more inspirational stories

Read more
15.1% cart recovery rate
Read more
259% increase in AOV in one month

Insider One's growth experts suggested exactly which tools to use to achieve our objectives. We implemented personalized product recommendations on the homepage and this helped us generate a 18.8% increase in revenue per user in one month. Insider One's tools are amazing.

Senior eCommerce Manager
Read more
20% increase in CVR on desktop

See what Insider One can do for your brand

Explore how the world's favorite brands drive measurable growth with Insider One.