Success Stories

Makro uplifts average order value by 25% with web push

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About MAKRO

Makro has evolved in the retail space from a stalwart warehouse chain to offering customers a convenient online shopping hub. Makro offers food, the latest electronics, houseware, camping, outdoor equipment, and spirits.  Currently, there are 22 Makro stores in South Africa, bringing convenience and affordability to local households and businesses. With the eCommerce addition to their digital offering, customers can now enjoy Makro’s deals and value-added services across more locations.
Executive Summary

Makro realized the value and potential that Insider’s platform offered around delivering individualized engagement and personalizing their content. Makro was confident that these features would be key in driving their goals and optimizing key metrics across the funnel.

Makro was primarily concerned about the lack of dedicated IT efforts. They wanted a tool that was easy to implement and start using without too much development and IT effort. This was a maiden step for Marko – focusing on growth marketing – and they wanted to evaluate if this strategy could work for Makro’s business model.

Makro’s tech stack was a traditional one that did not have a growth platform tech-stack capabilities. Insider’s integration gave Makro a complete rehaul of their tech stack and transformed their digital capabilities.

Looking Ahead

Up ahead, Makro will look to explore more of Insider’s AI-powered predictive technology like Predictive Audiences (PA). This technology uses predictive segmentation to ensure the right audiences are targeted with the relevant ads to ensure more accurate targeting and greater return on ad spend (ROAS).

Makro will continue to optimize and refine the tools they are already using with Insider — working together with Insider’s growth consultants can further customize each campaign to improve user experiences.

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