CUSTOMER PERSPECTIVES

Why MadeiraMadeira Chose Insider One To Scale Personalized Customer Engagement

Why MadeiraMadeira Chose Insider One To Scale Personalized Customer Engagement

ABOUT THE CLIENT

MadeiraMadeira is Brazil’s largest online home-goods and furniture retailer. Founded in 2009 by Daniel and Marcelo Scandian and Robson Privado, the Curitiba-based company operates a digital marketplace connecting customers with more than 10,000 sellers and over 3 million products across furniture, décor, and construction materials. 

INDUSTRY
E-Commerce
SOLUTIONS
Mobile App
Orchestration Suite
Email Suite
Recommendation Suite
CDP
CHANNELS
WhatsApp Marketing
SMS
WhatsApp Utility

Customer Perspectives

Why MadeiraMadeira Chose Insider One To Scale Personalized Customer Engagement

We use Insider One to automate all communication journeys. And we use its features to get timely communications. Using its APIs and other features, we boost conversion and strengthen our relationship with customers.
Ciro Novello, Head Of CRM at MadeiraMadeira

Insider One is one of the closest partners we have in the marketing world. The customer success team is really present in our day-to-day work, and the support team is really efficient and gets things done.
Ciro Novello, Head Of CRM at MadeiraMadeira

How easy it is to use the platform and create campaigns super quickly, this is something that stands out for Insider One.
Ciro Novello, Head Of CRM at MadeiraMadeira

Automating customer journeys across channels

MadeiraMadeira uses Insider One to automate communication journeys and create more timely customer interactions.

By leveraging Insider One’s platform capabilities, APIs, and engagement tools, the team is able to create experiences designed to improve conversion and strengthen customer relationships.

“Whenever a customer reaches our channels, we intercept them and offer coupons and special discounts. And this raised revenue a lot.”

Creating higher-converting digital experiences

During Black Friday, MadeiraMadeira used web and in-app templates to create more engaging customer experiences and improve conversion.

This became one of the key examples of how Insider One helped the team activate personalized engagement across digital touchpoints.

“We used web templates and in-app templates to boost conversion.”

A partner that helps teams move faster

For MadeiraMadeira, the value of Insider One goes beyond the platform. The team highlighted the close collaboration, responsiveness, and ease of creating campaigns quickly.

“Insider One is one of the closest partners we have in the marketing world.”

MIDEA CUSTOMER CASE STUDY

How Midea Scaled CRM Revenue From 9% to 50%

How Midea Scaled CRM Revenue From 9% to 50% How Midea Scaled CRM Revenue From 9% to 50%

MIDEA CUSTOMER CASE STUDY

How Midea Scaled CRM Revenue From 9% to 50%

See how Midea Carrier transformed its CRM strategy by unifying fragmented customer data into a single, intelligent ecosystem, moving from a manual, siloed approach to automated journeys that scaled their CRM contribution from 9% to nearly 50% of total conversions.

Watch the full interview Take a tour of the platform

Become Unstoppable with Insider One

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