SUCCESS STORY

KFC drives 17%+ CVR uplift with Insider One

KFC drives 17%+ CVR uplift with Insider One

17%+

CVR uplift

13%

Fewer homepage drop-offs

25%

CTR uplift

10%

Page-cleanup CVR uplift
Challenge

Challenge

KFC faced growing competition from food delivery aggregators and visitor drop-off on its website. Multiple pop-ups also disrupted browsing and obscured the ordering widget.

Solution

Solution

Insider One helped KFC re-engage visitors through timely, tailored web push notifications and simplify on-site notices to give the ordering widget greater prominence.

Result

Result

Web push re-engagement delivered 17%+ CVR uplift, 13% fewer homepage drop-offs and 25% CTR uplift. A separate on-site notification cleanup delivered 10% CVR uplift.

ABOUT THE CUSTOMER

KFC operates in the restaurant and delivery industry, with an owned website for online ordering. As food delivery aggregators intensified competition for direct orders, KFC sought a more relevant, less disruptive digital ordering experience.
INDUSTRY
Restaurants & Delivery
SOLUTIONS
Web Templates
CHANNELS
Web Personalization
Web Push

SUCCESS STORY #1

Timely web push re-engagement delivers 17%+ CVR uplift

The Challenge

Growing competition from food delivery aggregators made it harder for KFC to retain visitors and convert direct orders. Website journey analysis identified visitors leaving or moving to alternative providers, creating a need for timely re-engagement without adding ordering friction.

The Solution

Insider One analyzed website journeys and implemented timely web push notifications after visitors abandoned a page or moved toward another food delivery option. KFC tailored messages for browsing subscribers and inactive users, using urgency-driven offers to encourage a return to its ordering experience.

The Result

Web push re-engagement delivered a 13% reduction in homepage drop-offs, 17%+ CVR uplift and 25% CTR uplift.

17%+

CVR uplift

13%

Fewer homepage drop-offs

25%

CTR uplift

SUCCESS STORY #2

A clearer on-site notification experience delivers 10% CVR uplift

The Challenge

Multiple homepage notices and pop-ups, including a hygiene advisory, could obscure ordering interactions and divert attention from the booking widget. KFC needed to communicate operational information while keeping the ordering experience accessible.

The Solution

Insider One recommended reducing pop-up clutter and moving the hygiene announcement to the bottom of the screen. The optimized variation kept the notice visible without blocking navigation and gave the booking and ordering widget greater prominence.

The Result

The optimized on-site notification experience delivered 10% CVR uplift.

10%

Page-cleanup CVR uplift

Web Personalization and Web Push

Create clearer ordering journeys and timely reasons to return

Create clearer ordering journeys and timely reasons to return Create clearer ordering journeys and timely reasons to return

Web Personalization and Web Push

Create clearer ordering journeys and timely reasons to return

Use Insider One to personalize on-site experiences, keep key ordering interactions visible and re-engage visitors with relevant web push notifications.

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