SUCCESS STORY

How Glosel increased conversions to achieve ROI with Insider One's unified CDP and onsite personalization suite​

How Glosel increased conversions to achieve ROI with Insider One's unified CDP and onsite personalization suite​

Achieved ROI

within days of

campaign launch

 

Increased

conversions with

personalization

Challenge

Challenge

Glosel struggled to create one-to-one, seamless buying experiences because customer data was fragmented across multiple channels and not unified in a single platform for personalization.

Solution

Solution

Glosel used Insider One’s unified CDP and personalization suite to consolidate cross-channel data, analyze behavior, and orchestrate tailored journeys and onsite campaigns that increased engagement and conversions.

Result

Result

Glosel achieved higher engagement, stronger loyalty, and improved onsite conversion rates by activating unified customer data through Insider One’s personalized journeys and campaigns.

ABOUT THE CUSTOMER

Glosel oversees two key brands: taniaksiazka.pl, an online bookstore that fosters a love for reading, and Bee.pl, an FMCG brand advocating wiser consumption choices for an improved life. The corporation's emphasis across both brands is on supporting people to choose the best products for themselves and their families, and smart shopping is the foundation of this. With easy shopping at its core, Glosel knew the same old customer journeys wouldn't cut it. The team sought a platform to unify data to power personalized customer journeys, enhance shopping experiences, and make customers' lives easier. Unifying customer data to build personalized experiences, increase CVR, and achieve ROI

INDUSTRY
Retail
CHANNELS
Web
Soluitons
Personalization

SUCCESS STORY #1

Unifying customer data to build personalized experiences, increase CVR, and achieve ROI

The Challenge

Glosel was struggling to create tailored, seamless buying experiences that feel one-to-one without taking up too much time. The main challenge was in collecting customer information from different channels and touchpoints into a singular platform which could then power the campaign personalization. By partnering with a platform that offered both unified customer data and journey orchestration, Glosel could start developing personalized customer experiences to help hit business goals, drive customer loyalty, and increase onsite engagement.

The Solution

Insider One's personalization suite provided the necessary tools to gather user information seamlessly from different online interactions, such as website visits, email interactions, social media ads, and more. Insider One worked closely with Glosel to ensure a smooth migration process, and the data was then consolidated into Insider One's centralized CDP, which offered deep analysis of user behavior and preferences. Insider One's advanced analytics enabled the marketing team to segment their users and build personalized campaigns from these insights, ranging from user preferences to purchasing patterns. With Insider One's personalization suite, the team created customer journeys to help increase traffic, and created onsite personalization campaigns to drive conversions and achieve ROI.

Insider One enables us to track data, analyze it, prepare segmentations and build personalized journeys, which has allowed us to optimize our traffic and increase our conversion rate.

Chief Strategy and Customer Value Officer
Glosel

Many of Insider One's features were not accessible by default with our previous vendor. Our campaign kick-off and ROI generation process has been smoother and faster than ever. Insider One will make our lives easier and our future goals more achievable.

Chief Strategy and Customer Value Officer
Glosel

Since the beginning our partnership in early 2023, Insider One has managed to fully integrate our data and launch personalized campaigns. We've already generated our first ROI and are looking forward to the impact of further channels and deeper segmentation.

Chief Strategy and Customer Value Officer
Glosel

Looking ahead

Looking ahead Looking ahead

Looking ahead

Glosel is looking forward to a continued partnership with Insider One. Its aim is to build customer journeys across more channels with Architect, Insider One's cross-channel customer journey orchestrator. The aim is to ensure complex customer journeys require very little work to maintain, and Architect's drag-and-drop and templatized journeys enable marketers to achieve this.


Insider’s intuitive customer data platform has been a game-changer in how Glosel strategizes and builds campaigns. Glosel’s marketing team can now design informed, data-driven campaigns without requiring coding skills.

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