Success Story

How Foot Locker Indonesia boosted Add to Cart by 41% and CR by 56.5% in two months with Insider One

Web Personalization
Mobile
Social Proof

41.24%

increase in
add-to-cart rate

56.5%

increase in
CR

150%

uplift in
product page views

Industry

Retail – Lifestyle
& Sportswear

Themes

Conversion Rate
Optimization
Personalization
Social Proof

Channels

Web
Mobile

Tools

Onsite A/B Testing
Dynamic Messaging

We needed a solution to convert browsers into buyers faster, especially on flagship sports footwear lines. Insider One’s platform enabled us to deploy targeted social proof messages that created urgency and boosted shopper confidence, directly impacting our key conversion metrics.

Yongky Teng,

Digital Experience Division Manager

Executive summary

Foot Locker Indonesia, a leading athletic footwear and apparel retailer in Indonesia, Singapore, and Malaysia, partnered with Insider One to enhance website personalization and increase conversion rates. Leveraging Insider One’s AI-powered tools and dynamic social proof messaging, Foot Locker achieved a 41.24% increase in Add to Cart rates and a 56.5% uplift in conversion rates on mobile product pages within two months. This success demonstrates Insider One’s ability to deliver impactful, scalable personalization that drives revenue growth in retail fashion.

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About Foot Locker Indonesia

Foot Locker Indonesia is a leading footwear and apparel retailer that unlocks the “inner sneakerhead” in all of us. With approximately 2,400 retail stores in 20 countries across North America, Europe, Asia, Australia, and New Zealand, and a licensed store presence in Europe, the Middle East and Asia, Foot Locker, Inc. has a strong history of sneaker authority that sparks discovery and ignites the power of sneaker culture through its portfolio of brands, including Foot Locker, Kids Foot Locker, Champs Sports, WSS, and atmos.

Why Insider One?

Foot Locker Indonesia selected Insider to power customer experiences in Southeast Asia after extensive evaluation due to its enterprise-ready platform recognized by Gartner, Forrester, and G2; and strong reputation among global fashion retailers. Insider’s out-of-the-box templates, seamless integration with Foot Locker’s multi-domain websites, and user-friendly interface empowered the marketing team to quickly launch and optimize personalized experiences without heavy technical resources. The platform’s onsite A/B testing and conversion trigger optimization capabilities were key to delivering measurable uplifts in shopper engagement and sales.

success story #1

Moving users from browsing to
Add-To-Cart with social proof

The challenge

Foot Locker Indonesia wanted to increase Add to Cart rates by creating urgency and boosting confidence, especially for flagship sports footwear lines.

The solution

Insider One enabled Foot Locker Indonesia to deploy dynamic banners on product pages with social proof messages like “This item is hot, purchase before it sells out!” This tactic leveraged the fear of missing out by highlighting product popularity and scarcity, selectively applied to
high-value items to maximize impact.

The results

41.24%

increase in
add-to-cart rate

56.5%

uplift in CR

success story #2

Increasing awareness Of
new product variations

The challenge

Foot Locker Indonesia needed to raise awareness of new product color variations without disrupting browsing, Amidst many SKUs, the brand needed to increase visibility especially of its hero products critical for profitability.

The solution

A “New Color” label was applied only to one of their products, focusing attention on this key silhouette. This helps returning visitors instantly recognize what’s new, driving higher engagement and increasing product exploration and add-to-cart actions without extra marketing spend.

The results

150%

uplift in product
page views

83%

increase in CR

5.4%

increase in AOV

success story #3

Reducing cart abandonment with
checkout countdown timer

The challenge

Foot Locker Indonesia faced significant drop-offs near the end of the purchase funnel; users added items to cart and visited checkout but abandoned before completing purchase, posing a major business challenge.

The solution

A countdown timer was implemented on the checkout page targeting users with high purchase intent. This timer visually reserved items for 30 minutes, creating scarcity and encouraging faster purchase completion.

The results

34.3%

increase in CR

6.32%

uplift in AOV

Summary

By partnering with Insider One, Foot Locker Indonesia implemented personalized, data-driven strategies across the customer journey. Insider One’s platform enabled Foot Locker to increase shopper engagement, accelerate purchase decisions, and significantly boost conversion rates and revenue. This case highlights Insider One’s strength as a scalable, enterprise-ready personalization solution for retail fashion.

Looking ahead

Foot Locker Indonesia plans to expand its use of
Insider One’s Smart Recommender to enhance product discovery and further improve shopper experience and checkout rates across its multi-domain websites.

Favorite feature

Customer
Segmentation

Foot Locker’s favorite feature is Insider One’s advanced Customer Segmentation, which provided the brand with great flexibility to create conversion strategies tailored to each customer segment based on product preferences, browsing behavior, and funnel stage. This capability was critical to campaign success, as easily slicing and dicing customer segments enabled targeted actions that drove significant business impact.

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