SUCCESS STORY

How Evidea Used Automated Customer Journeys to Drive 14.9% of Total Monthly Revenue

How Evidea Used Automated Customer Journeys to Drive 14.9% of Total Monthly Revenue

14.9%

Insider One's contribution to total monthly revenue

3x

CVR uplift from cart abandonment journey

24,000

Users reached with back-in-stock and price-drop notifications
Challenge

Challenge

Evidea faced high drop-off rates across its conversion funnel, a persistent cart abandonment problem, and no way to notify customers when out-of-stock products became available again or when prices dropped on products they had shown interest in.

Solution

Solution

Evidea partnered with Insider One to implement automated lifecycle journeys using Architect, including a Funnel Abandonment Journey, a Cart Abandonment Journey, and a Back-in-Stock and Price Drop Journey, enabling behavior-driven, cross-channel customer engagement at scale.

Result

Result

Insider One contributed to 14.9% of Evidea's total monthly revenue. The Cart Abandonment Journey delivered a 3x CVR uplift, increasing CVR from 0.07% to 0.21%. The Back-in-Stock and Price Drop Journey reached 24,000 users in just three months.

ABOUT THE CUSTOMER

Evidea is a Turkish home and furniture retailer operating in the e-commerce space. The brand's vision is to deliver seamless, personalized shopping experiences by shifting from manual campaign execution to fully automated, behavior-driven customer engagement at scale.

INDUSTRY
Retail - Home & Furniture
INTEGRATIONS
SOLUTIONS
Architect
CDP
Smart Recommender
Category Optimizer
APIs
Integration Hub
Integration Wizard
Web Templates
CHANNELS
Architect
App Personalization
App Push
Email
Smart Recommender
Web Personalization
Web Push

SUCCESS STORY #1

Reducing Funnel Drop-Off with Automated Journey Orchestration

The Challenge

Evidea was experiencing high drop-off rates across its conversion funnel. Without automated re-engagement capabilities, the brand was losing potential customers at multiple stages of the buying journey and had no scalable way to bring them back.

The Solution

Using Architect, Evidea implemented a Funnel Abandonment Journey that automatically re-engaged shoppers who dropped off before converting. Triggered messaging reminded users of products they had viewed, nudging them back into the purchase flow at the right moment.

The Result

With Architect powering automated journey orchestration across the funnel, Insider One contributed to 14.9% of Evidea's total monthly revenue, demonstrating the direct commercial impact of intelligent, behavior-triggered customer journeys.

14.9%

Insider One's contribution to total monthly revenue

SUCCESS STORY #2

Turning Cart Abandonment into a Revenue Recovery Engine

The Challenge

Cart abandonment was a significant and recurring challenge for Evidea. Shoppers were leaving items in their carts without completing a purchase, and the brand lacked an automated, scalable mechanism to recover that lost revenue.

The Solution

Insider One implemented a Cart Abandonment Journey through Architect, automatically triggering personalized re-engagement messages to users who left without purchasing. The journey reminded shoppers of their pending carts and prompted them to return and complete their orders.

The Result

The Cart Abandonment Journey alone generated enough revenue to offset Evidea's investment in Architect. CVR increased from 0.07% to 0.21%, delivering a 3x uplift in conversion performance.

3x

CVR uplift from cart abandonment journey

0.21%

CVR achieved, up from 0.07%

SUCCESS STORY #3

Reaching 24,000 Users with Back-in-Stock and Price Drop Notifications

The Challenge

Evidea had no reliable way to notify customers when out-of-stock products became available again or when prices dropped on items they had previously shown interest in. This resulted in missed re-engagement opportunities and lost conversions.

The Solution

Insider One deployed a Back-in-Stock and Price Drop Journey through Architect, automatically alerting interested shoppers the moment a product they had viewed was restocked or reduced in price, driving them back to the site to complete a purchase.

The Result

In just three months, the journey reached 24,000 users with timely back-in-stock and price-drop notifications, achieving a 0.17% CVR and creating a repeatable, low-effort re-engagement channel for Evidea.

24,000

Users reached in three months

0.17%

CVR from back-in-stock and price-drop notifications

Automate Every Stage of the Customer Lifecycle

Automate Every Stage of the Customer Lifecycle Automate Every Stage of the Customer Lifecycle

Automate Every Stage of the Customer Lifecycle

Insider One's Architect enables brands to design, automate, and optimize behavior-driven customer journeys across every channel, turning drop-off moments into revenue opportunities without manual effort.

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