Success Stories

How Erafone improves conversions with mobile web push and gamification

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Insider has been instrumental in our efforts to reduce cart abandonment. It has directly impacted our conversions and improved it by 12.56% while lowering cart abandonment by 15%.

15

%
decrease in cart abandonment Web push notification

15.08

%
improvement in sign-up rates Gamified template

About Erafone

Erafone is one of Indonesia’s largest eCommerce retail chains when it comes to consumer electronics like mobile phones and tablets. It caters millions of customers in Indonesia on a daily basis and is consistently synonymous to the masses as a trusted consumer electronics online retailer.
Tackling High Cart Abandonment

One of the perennial issues in the online retail industry has been high cart abandonment and low customer acquisition rates. Erafone wasn’t new to this phenomenon, and their team devised multiple strategies with Insider’s digital growth team to tackle the problem.

One of the findings during Erafone’s initial research showed that the cart abandonment rate of registered customers was lower than the industry benchmark, whereas the unregistered or anonymous visitors had a higher cart abandonment rate.

To reduce cart abandonment and improve conversions simultaneously, Erafone decided to leverage Insider’s Web Push Notifications and Mobile Web suite together.

A staggering 15% reduction in Cart Abandonment

As a result, Erafone was able to reduce cart abandonment by 15%, which directly affected its overall conversion rate, and increased the conversion rate by 12.56%.

Erafone also improved their signup rates by 15.08% with Insider’s gamified lead generation templates especially designed for the mobile web.

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