SUCCESS STORY

How Amway's personalized App Push strategy increased CVR by 10% and decreased cart abandonment by 30%

How Amway's personalized App Push strategy increased CVR by 10% and decreased cart abandonment by 30%

10%

increase in CVR via App Push

30%

decrease in cart abandonment

10%

increase in open rates
Challenge

Challenge

Amway needed to turn website visitors into customers, lift engagement, and reduce cart abandonment to improve growth and profitability.

Solution

Solution

Amway used Insider to segment audiences and send personalized App Push and in-app messages tailored to customer behavior and purchase intent.

Result

Result

The campaigns increased engagement and conversion while helping Amway recover abandoned carts and strengthen customer loyalty.

ABOUT THE CUSTOMER

Amway, headquartered in Ada, Michigan, is a dynamic health and wellness enterprise led by entrepreneurs. Operating across 100+ global markets, it is dedicated to enhancing lives with better health and wellness solutions. Recognized by Forbes magazine, it ranks among the top 100 privately held companies in the United States. Amway boasts a stellar lineup of best-selling brands, including Nutrilite™, Artistry™, and XS™ energy drinks—exclusively distributed by its own network of driven entrepreneurs, known as Amway Business Owners. Notably, Amway clinched the top spot as the world's leading direct-selling business, as per the esteemed 2023 Direact Selling News Global 100 list.

INDUSTRY
Retail
SOLUTIONS
App Push
CHANNELS
App

SUCCESS STORY #1

Targeting specific segments with tailored App Push notifications to increase CVR by 10%

The Challenge

Amway faced the pressing issue of a low conversion rate. Despite offering quality products and services, its online platform struggled to translate visitors into customers. This posed a significant obstacle to the brand's growth and profitability.

The Solution

Amway partnered with Insider to implement a sophisticated segmentation strategy to deliver personalized App Push notifications. Recognizing the importance of individualized communication, it divided its customer base into distinct segments, using Insider's advanced segmentation capabilities to focus primarily on those who had not made a purchase in the last 30 days. Instead of bombarding all customers with generic notifications, Amway crafted messages tailored to the specific needs and behaviors of the segment. AI-driven App Push notifications ensured Amway's messages reached this segment of customers in a timely and convenient manner, maximizing the likelihood of engagement and conversion.

We were looking to improve the performance of our website and recognized the need for a personalized approach to engage customers effectively. By partnering with Insider and implementing tailored App Push notifications, we transformed our communication strategy. Segmenting our audience and delivering targeted messages ensured we reached the right customers with the right content at the right time. The remarkable 10% increase in conversion rate and 30% reduction in cart abandonment stands as a testament to the power of individualized communication in driving our business growth and profitability.

Deputy Director at Amway
Amway

10%

increase in CVR

SUCCESS STORY #2

Revitalizing engagement with tailored messaging to achieve a 10% increase in open rates

The Challenge

Amway was also struggling with a low engagement rate on its website and was looking for a solution to better captivate its audience's interest. Addressing this vital link between engagement and sales was critical for ensuring long-term success for the brand, it needed a solution that encouraged more customers to engage with its marketing messages.

The Solution

With Insider, Amway launched a second messaging campaign via App Push tailored to individual customer attitudes across two segments: ABO (Active Buyers Only) and MEM (Members). For ABO customers, the brand highlighted exclusive offers based on past purchases to encourage repeat engagement, while MEM customers received personalized messages addressing them by name with special offers for them. This strategy led to increased engagement, higher conversion rates, and strengthened customer loyalty.

10%

increase in open rates

SUCCESS STORY #3

Using App Push notifications and tailored in-App reminders to achieve a 30% reduction in cart abandonment

The Challenge

Amway faced a high cart abandonment rate on its website, despite attracting visitors and generating product interest. This trend signaled a significant gap between interest and action, posing an obstacle to sales and revenue goals. Recognizing the detrimental impact on profitability and customer satisfaction, Amway urgently sought a solution to address this issue.

The Solution

Insider's customer success team suggested addressing high cart abandonment rates by implementing App Push notifications and tailored in-App reminders. These prompts reminded users about items in their cart, encouraging them to return and complete their purchases. Through personalized and strategic timing, Amway reduced cart abandonment, improved conversion rates, and enhanced the user experience.

30%

decrease in cart abandonment rate

Looking ahead

Looking ahead Looking ahead

Looking ahead

Amway is exploring the idea of creating a "super app" with Insider to enhance its digital presence and further improve customer engagement. This app will offer a seamless experience by integrating various services—such as product sales, loyalty programs, educational resources, and community engagement—into one convenient platform. By embracing this initiative, Amway aims to meet the evolving needs of modern consumers and strengthen its brand loyalty through innovation and convenience.

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