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2 min.

News & Events
Why an Integrated Tech Stack Matters for Customer Experience

Marketers today don’t have it easy. With personalized customer journeys to optimize, ROI targets to hit, and countless other goals, a copious number of tech products all promise to provide the solution to one of these problems or another.  The right tools are paramount if we are to get the most out of them, but […]

14 Jun 2021

8 min.

How-to
Designing a killer product organization

What does a VP of Product do? Kickstarter is a two-sided marketplace that brings creators and backers who want to support that idea with the overall mission of helping bring more creative projects to life. Eli is responsible for product design and product management across all their platforms: web, iOS, and Android. Lessons learned from […]

10 Jun 2021

8 min.

News & Events
Insider One named among top providers for Cross-Channel Campaign Management

Insider One named among top 5 providers on The Forrester Wave

6 Jun 2021

5 min.

Products
RCS Messaging: The Next-Generation Messaging Channel for Marketers

Insider One’s promotional SMS enables brands like yours to quickly send bulk SMS to segmented users. It helps you efficiently and effectively reach a large audience without putting a dent in your marketing budget.  But where does SMS fall short? Although SMS is a really effective channel in terms of engagement, it does fall short […]

4 Jun 2021

6 min.

News & Events
SEO Hacker’s Sean Si shares 9 tips on lead scoring & email automation

Lead Scoring Lead scoring is when you assign points to potential customers based on their likelihood to buy from you. According to Sean, a great lead scoring system for an email list is paramount. Here are a few tips on how you can implement one for your own list: Email Workflows If you have done […]

25 May 2021

8 min.

How-to
5 Marketing Psychology Principles to Improve Customer Engagement

Marketing psychology takes into account how and why customers make decisions on when, what, and where to buy. Having some insight into the psychology principles behind what motivates consumer behavior can help marketers present content and choice in a way that resonates with users, helping to close the sale.  These psychology principles are so deeply […]

24 May 2021

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11 min.

How-to
7 Home and Furniture Marketing Strategies for Growth

It’s no surprise then that people are investing more in their homes. They want to make them more practical, comfortable, and reflective of their personalities and values. These investments, naturally, are being made online.  Media analyst ComScore reported record online spending of over $12 billion for furniture, appliances, and equipment in spring of 2020. As […]

18 May 2021

9 min.

How-to
How to send personalized discount emails to build customer loyalty

How many promotional emails do you get every day? And among that pile, how many of them do you open? It’s really hard to make the way you communicate stand out. But it’s what shoppers expect from you. If you want to build a good relationship with your customers, you really have to put some […]

18 May 2021

15 min.

How-to
11 strategies you can do now to grow your business

How Insider One’s marketing capabilities can increase earning potential Starting a business from scratch is no easy feat. From tiny tasks like picking your letterhead to daunting ones like setting up your payroll and business accounts, becoming an entrepreneur is not for the faint of heart.  Most companies don’t make a profit for the first […]

18 May 2021

13 min.

How-to
Recommendation systems: What you need to know

In this article, I’ll help you understand more about recommendation systems, including: Let’s dive in.  What are recommendation systems? Recommendation systems are applications and techniques that help provide suggestions for items to users or customers. The suggestions involve various decision-making processes, such as what items to buy, what music to listen to, what online news […]

18 May 2021

13 min.

Products
REBOUND READY: Gain ancillary revenue in resurgent travel, hospitality, and leisure markets

The hospitality and leisure sectors in general accounted for 39% of job losses due to the pandemic.4  But there are signs that the industry is finding its feet after the “lost year” of 2020. It may even leap forward as vaccines are administered and restrictions loosen in some areas.  The American Express Travel: Global Travel […]

11 May 2021

9 min.

How-to
Digital growth strategies for rapid grocery delivery services

If you’re new to rapid grocery delivery services, let’s take a step back. Online grocery shopping surged with COVID-19, and it looks like it’s here to stay. Supermarket News reports e-grocery sales in the U.S. could climb from nearly $35 billion to more than $250 billion by 2025.2  There are a range of players: pure […]

30 Apr 2021

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