WEBINAR

The AI Reset.
How CMOs Will Succeed
or Fail with Agentic Marketing

Watch Rusty Warner, VP and Principal Analyst at
Forrester, and Hande Cilingir, Co-Founder and CEO
at Insider One, discuss how Agentic AI is moving
customer engagement from manual campaigns to
autonomous decisioning, orchestration, and
execution.

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VP, PRINCIPAL ANALYST, FORRESTER

Rusty Warner

Rusty Warner
VP, PRINCIPAL ANALYST, FORRESTER

VP, PRINCIPAL ANALYST, FORRESTER

Rusty Warner

Rusty serves B2C marketing professionals. His research focuses on enterprise marketing technologies, including cross-channel campaign management, marketing resource management, and real-time interaction management. Rusty helps organizations ensure that their marketing technology investments underpin strategies to meet evolving customer expectations and align with overall business technology investments to win, serve, and retain customers.

CO-FOUNDER & CEO, INSIDER ONE

Hande Çilingir

Hande Çilingir
CO-FOUNDER & CEO, INSIDER ONE

CO-FOUNDER & CEO, INSIDER ONE

Hande Çilingir

Hande Cilingir is the Co-Founder and CEO of Insider One, the leading Agentic Customer Engagement Platform, enabling brands to deliver autonomous, end-to-end customer engagement and AI-driven growth. She leads the company’s global expansion across 2,000+ customers, 30+ markets, and has been recognized by Microsoft as the “Most Successful Woman Entrepreneur of the Year. An Endeavor Entrepreneur and award-winning global leader, Cilingir is known for her influential work shaping the future of AI-powered customer experience and building one of the world’s most trusted AI and Deep Tech companies.

CMOs are at a breaking point

Many marketing organizations are still struggling to turn AI investments into measurable business impact.

A small but growing group of CMOs is pulling ahead. They’re already seeing transformational results, such as 10X faster campaign execution, by moving beyond experimentation and deploying Agentic AI across their marketing operations and workflows at scale.

The next 12-24 months will define competitive positioning for years to come. CMOs who act decisively now will build advantages that compound. Those who delay risk remaining stuck in perpetual pilot mode as the market moves on.

In this on-demand webinar, Rusty Warner from Forrester and Hande Cilingir from Insider One explore why Agentic AI marks a major reset for MarTech and customer engagement. The discussion covers how AI agents, autonomous decisioning, real-time personalization, and new operating models are reshaping the way brands engage customers across channels.

Watch the Webinar to learn:

Why most AI initiatives fail to move beyond pilots and experimentation.

How Agentic AI changes the role of AI from a tool to an autonomous operator.

What Forrester’s research says about AI adoption, marketing maturity, and agentic systems.

How leading CMOs are preparing their teams, technology, and governance models for AI agents.

Where Agentic AI can deliver the fastest impact across personalization, journey orchestration, customer support, and marketing operations.

Real-life examples of how brands are already using Insider One’s purpose-built autonomous agents for customer engagement.

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Frequently Asked Questions

What is this webinar about?

This webinar explores how Agentic AI is reshaping customer engagement, marketing operations, and the future of MarTech. It features insights from Rusty Warner at Forrester and Hande Cilingir at Insider One.

Who should watch this webinar?

The session is designed for CMOs, digital marketing leaders, CRM leaders, customer engagement teams, ecommerce leaders, and MarTech decision-makers.

What is Agentic AI in Marketing

Agentic AI refers to AI systems that can reason, make decisions, and take action with increasing autonomy. In marketing, this can support real-time personalization, journey orchestration, customer support, insights, and campaign execution.

Why are many AI initiatives failing to deliver ROI?

Many organizations are still stuck in pilot mode, lack strong data and integration foundations, and do not yet have the governance or operating model required to scale AI meaningfully.

What will I learn from the webinar?

You will learn why Agentic AI is becoming central to customer engagement, how CMOs can prepare their teams, and which use cases can create measurable impact first.