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Insider recognized as a Leader in IDC MarketScape for AI-enabled Marketing Platforms for Enterprise Companies 2025

Here’s why we believe Insider is the #1 choice for marketers worldwide:

  • AI-Native Architecture that combines generative, predictive, conversational, and Agentic AI to drive real results.
  • AI Co-Pilot for Marketing automates everything from segment discovery to campaign creation.
  • Advanced Customer Data Management and Segmentation uses real-time, batch, and AI-powered predictive targeting
  • End-to-End Journey Orchestration with a canvas-based interface and unified customer data.
Read the excerpt

Here’s why we believe Insider is the #1 choice for marketers worldwide:

  • AI-Native Architecture that combines generative, predictive, conversational, and Agentic AI to drive real results.
  • AI Co-Pilot for Marketing automates everything from segment discovery to campaign creation.
  • Advanced Customer Data Management and Segmentation uses real-time, batch, and AI-powered predictive targeting
  • End-to-End Journey Orchestration with a canvas-based interface and unified customer data.
Gerry Murray — Research Director, Marketing and Sales Technology, IDC

Gerry Murray

Research Director, Enterprise Marketing Apps and Agents, IDC

AI is changing the way brands engage with customers and autonomous agents are at the heart of that shift. Insider’s platform combines generative, predictive, and conversational AI through autonomous agents to deliver truly personalized experiences at scale. It’s a smart approach that shows how Insider is shaping the future of AI-enabled marketing platforms in a fast-moving market.

Comprehensive AI Co-Pilots Powering Superior Customer Engagement at Scale

Agentic AI

Drive outcomes autonomously with purpose-built agents

Agent One™ brings together always-on, autonomous agents that execute campaigns, assist shoppers, resolve support issues, and surface insights—helping brands achieve superior engagement and measurable results, faster.

Meet our Agents

Conversational AI

Deliver natural, two-way conversations that feel human

Insider’s Conversational AI empowers brands to engage in empathetic, intent-aware, and secure conversations across channels like WhatsApp. Built with advanced NLP, it understands context in real time and deliver consistent, brand-safe interactions that convert.

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Generative AI

Achieve 60% higher productivity and efficiency with GenAI

From segment discovery to journey orchestration and content creation, Insider’s GenAI acts as your creative co-pilot—helping teams launch high-performing campaigns in minutes. Just describe your goal, and watch Sirius AI™ bring it to life with copy, visuals, and workflows tailored to drive impact.

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Predictive AI

Know what your customers want before they do

Deliver AI-powered recommendations that anticipate intent and spark action. By analyzing real-time behaviors and past patterns, Insider’s recommendation engine serves up the most relevant products—boosting product discovery, and driving conversions.

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Turn unified customer data into real-time, AI-powered marketing action

Insider’s AI-native platform brings data, decisioning, and execution together—so marketers can automate at scale, without silos. IDC notes Insider’s “advanced customer data management and segmentation [that] unify data to create unique profiles and enable targeted engagement with real-time, batch, and AI-powered predictive segmentation.”

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Create single customer views with a scalable architecture

Unify every customer interaction to build 360-degree profiles. Identify and segment audiences using 120+ rules to deliver personalized experiences that boost engagement, loyalty, and ROI.

Maximize impact with AI-powered predictive targeting

Identify your high-value customers and the best moments to engage them with AI-driven predictive targeting. By analyzing real-time data and behavior patterns, reach the right audience with the right message— boosting conversion rates without the guesswork.

Be where your customers are

Use AI-powered models such as Next Best Channel and Likelihood to Click/Unsubscribe to connect with customers when and where they’re most likely to engage. Deliver seamless customer engagement across 12+ channels from a single platform.

  • Create single customer views with a scalable architecture

    Unify every customer interaction to build 360-degree profiles. Identify and segment audiences using 120+ rules to deliver personalized experiences that boost engagement, loyalty, and ROI.

  • Maximize impact with AI-powered predictive targeting

    Identify your high-value customers and the best moments to engage them with AI-driven predictive targeting. By analyzing real-time data and behavior patterns, reach the right audience with the right message— boosting conversion rates without the guesswork.

  • Be where your customers are

    Use AI-powered models such as Next Best Channel and Likelihood to Click/Unsubscribe to connect with customers when and where they’re most likely to engage. Deliver seamless customer engagement across 12+ channels from a single platform.

A single canvas for omnichannel journeys. Infinite experiences.

 

Why leading brands choose Insider

Why leading brands choose Insider

“No one should think twice about choosing Insider. The Insider team is always available, and always helping us optimize our customer experience.”

Ecommerce Director at MAC Cosmetics

17X

Return on Investment

7.3%

Increase in Average Order Value

4.8%

Uplift in Conversion Rate

Why leading brands choose Insider

Why leading brands choose Insider

“Insider’s capabilities are amazing. We needed a solution that would help us deliver personalization at scale to boost engagement and drive conversions - Insider had just the right set of tools.”

Senior Ecommerce Manager at Adidas

259%

Increase in Average Order Value

13%

Increase in Conversion Rate

5X

Uplift in Conversion Rate

Why leading brands choose Insider

Why leading brands choose Insider

“Insider has become so much more than a technology partner for us. They own our growth targets like their own and always share best practices and industry know-how”

Group Head of Digital Marketing and Ecommerce at Vodafone

6X

Return on Investment in 12 weeks

4.1%

Increase in Average Revenue Per User

64%

Uplift in Lead Generation

Why leading brands choose Insider

Why leading brands choose Insider

We’re really pleased with the forms we’ve been able to create with Insider. The more forms we receive, the more leads we receive. Additionally, we’ve seen more conversions, showroom visits, and test drive requests since using Insider—which leads to more sales.

Digital Marketing Manager at Lexus

104.9%

Increase in Lead Collection via Instory

86.5%

Increase in CVR via Hellobar

150.5%

Increase in Lead Collection via Web Suite

Why top brands choose Insider’s AI-led
omnichannel journey orchestration

Search
powered by AI

A product discovery platform that helps you to curate intelligent, relevant, and fast search experiences.

A/B auto-winner selection

Authorize AI to select the winning path and direct all users there automatically based on pre-selected metrics.

Send-time
optimization

Use an algorithm to find the best time to send messages based on engagement history

Image content generation

Reduce design dependency and create relevant visuals for your campaigns in seconds

Smarter selection for journeys

Automatically choose the starter element for journey based on the use case and preferences

Language support for localization

Automated translations to generate multi-language messages effortlessly

Search
powered by AI

A product discovery platform that helps you to curate intelligent, relevant, and fast search experiences.

A/B auto-winner selection

Authorize AI to select the winning path and direct all users there automatically based on pre-selected metrics.

Send-time optimization

Use an algorithm to find the best time to send messages based on engagement history

Image content generation

Reduce design dependency and create relevant visuals for your campaigns in seconds

Smarter selection for journeys

Automatically choose the starter element for journey based on the use case and preferences

Language support for localization

Automated translations to generate multi-language messages effortlessly

Built for enterprise scale,
supported by local customer service

Our AI and machine learning engine makes millions of predictions every second to deliver billions of experiences daily. With Insider, you can experience the best of both: global expertise with local excellence.

Read the excerpt to learn more about why the IDC MarketScape says, “Large enterprises and medium-sized businesses seeking comprehensive customer engagement platforms will benefit most from Insider.” 

1.4 billion+

user profiles

50 billion

push notifications a month

1.6 billion

emails a month

Read the excerpt

Built for scale. Loved by 1,500+ global customers.

Localized customer support

“The highlight of
Insider is their account management team – which means we get dedicated and custom support based on our specific needs. We saw 12X ROI in a quarter.”

Digital Marketing Manager

Dominos logo
Ease of use

“The best part is that it takes us only a matter of minutes to set up a campaign and get it going”

CRM and Loyalty Director

Estee Lauder logo
Fastest integration & set up

“Improved ROI with Insider… with a 259% AOV uplift. Our experience has been flawless so far. Even the integration was seamless.”

Head of Marketing

Best ROI

“With Insider’s platform and customer support team, we have achieved 12X ROI”

Head of Online Trading

Decathlon logo
Journey Orchestration

“Price alerts, replenishment, and back-in-stock journeys helped us increase our revenue and sales.”

Ecommerce Director

Localized customer support

“The highlight of Insider is their account management team – which means we get dedicated and custom support based on our specific needs. We saw 12X ROI in a quarter.”

Digital Marketing Director

Dominos logo
Ease of use

“The best part is that it takes us only a matter of minutes to set up a campaign and get it going”

CRM and Loyalty Director

Estee Lauder logo
Fastest integration & set up

“Improved ROI with Insider… with a 259% AOV uplift. Our experience has been flawless so far. Even the integration was seamless.”

Head of Marketing

Adidas logo
Best ROI

“With Insider’s platform and customer support team, we have achieved 12X ROI”

Head of Online Trading

Decathlon logo
Journey Orchestration

“Price alerts, replenishment, and back-in-stock journeys helped us increase our revenue and sales.”

Ecommerce Director

Slazenger logo

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IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 Vendor Assessment, IDC #US49727423

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles.

#1 AI-native Omnichannel Experience and Customer Engagement Platform

The end-to-end platform with an integrated CDP to fuel journey orchestration across the widest set of channels to deliver experiences as unique as each customer – with the fastest ROI, higher efficiency, and better results.

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