Personalization that performs at scale

Deliver experiences customers love in real time. Go beyond basic segmentation to respond to needs, predict intent, build lasting loyalty and lifetime value.

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Personalization that performs at scale
PERSONALIZATION SOFTWARE BUILT BY MARKETERS, FOR MARKETERS

Build relationships that last a lifetime

Great experiences start with understanding what makes each customer unique. Insider brings your data together to power timely, relevant personalization across the entire customer journey.

Personalization powered by AI segmentation

Insider One AI blends predictive and generative intelligence to optimize every interaction in real-time.  Automate decisions, personalize at scale, and focus on impact, not manual tasks.

Real-Time Segmentation

Ensure your campaigns are always up to date, responding to changes in your audience’s behavior in the blink of an eye.

Predictive Segments

Our advanced algorithms can predict future behavior with accuracy, so youstay one step ahead hit the mark every time.

120+ Rules and Attributes

Your audience is multi-dimensional, and so should be your segmentation. Create segments that align with whatever your business goal, or industry.

Built for teams who move fast

Insider One combines everything teams need - intuitive tools, proven templates,
and real-time AI, to deliver personalization that drives growth without the clutter of bloated platforms.

FASTEST TIME TO VALUE

Launch perfectly crafted experiences in minutes

Leverage over 100 pre-built, marketer-tested templates to launch personalized journeys in minutes. Use our Generative AI to optimize against your goals.

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LIMITLESS EXPERIMENTATION POSSIBILITIES

Deliver the best and nothing less

Test, optimize, and boost performance with built-in A/B tools. Insider’s AI auto-selects winners, driving conversions and saving you time.

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OMNICHANNEL PERSONALIZATION

Personalized messaging
for every channel

Use attributes, real-time behavior, and Predictive AI to craft the perfect experience every time.

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3 BENEFITS OF OUR PERSONALIZATION CAPABILITIES

Build, grow, and enrich your customer data

Gather more zero and first-party data, and unlock the full potential of your customer data.

Gamify lead collection

Give anonymous customers a compelling reason to become known users by engaging them with interactive gamified experiences, tailored specifically to them.

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Grow your subscriber base 7X

Encourage opt-ins on your website and app with engaging and compliant opt-in collection templates.

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Gather preference data

Collect zero and first-party preference data from channels to personalize the customer journey.

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Gamify lead collection

Give anonymous customers a compelling reason to become known users by engaging them with interactive gamified experiences, tailored specifically to them.

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Grow your subscriber base 7X

Encourage opt-ins on your website and app with engaging and compliant opt-in collection templates.

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Gather preference data

Collect zero and first-party preference data from channels to personalize the customer journey.

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3 BENEFITS OF OUR PERSONALIZATION CAPABILITIES

Share relevant content, products, and offers
across every touch point and channel

Make your products and services a joy to discover with individually tailored

experiences and recommendations at every touchpoint.

Deliver smart recommendations

Leverage 20+ recommendation strategies, including bought together, user-based, and most valuable products. Auto-optimize recommendations by combining product attributes and user affinity to choose the best product to showcase for every slot.

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Transform search experiences

Personalize search results based on past and predicted behaviors. Offer AI-led search recommendations to help customers discover products faster.

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Enable immersive story-based discovery

Insider’s thumbnail-to-fullscreen experiences help get more eyes on products through a snackable storytelling format.

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Deliver smart recommendations

Leverage 20+ recommendation strategies, including bought together, user-based, and most valuable products. Auto-optimize recommendations by combining product attributes and user affinity to choose the best product to showcase for every slot.

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Transform search experiences

Personalize search results based on past and predicted behaviors. Offer AI-led search recommendations to help customers discover products faster.

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Enable immersive story-based discovery

Insider’s thumbnail-to-fullscreen experiences help get more eyes on products through a snackable storytelling format.

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3 BENEFITS OF OUR PERSONALIZATION CAPABILITIES

Increase conversions and drive revenue

Directly impact your bottom line by turning casual browsers into frequent

buyers with personalized offers, centeralized coupon management, and more.

Centralized coupon management

Scale promotions with personalized coupons and incentives that boost sales while protecting margins, and deploy them seamlessly across the customer journey.

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Access pre-built, conversion focused templates

Encourage sales with irresistible, personalized offers. Our pre-built templates engage shoppers, increase conversions, and drive more revenue from your site or app.

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Cookieless personalization

Deliver personalization without cookies. Use contextual data to trigger experiences that engage and convert, no cookie consent required.

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Centralized coupon management

Scale promotions with personalized coupons and incentives that boost sales while protecting margins, and deploy them seamlessly across the customer journey.

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Access pre-built, conversion focused templates

Encourage sales with irresistible, personalized offers. Our pre-built templates engage shoppers, increase conversions, and drive more revenue from your site or app.

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Cookieless personalization

Deliver personalization without cookies. Use contextual data to trigger experiences that engage and convert, no cookie consent required.

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You are in good company

Check out these real-world results to see how the world’s favorite brands are driving more revenue and higher email performance with Insider One.

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6x ROI

“We’ve managed to achieve 6X ROI from the [platform] already. Insider One has become so much more than a technology partner for us. They own our growth targets like their own and always share best practices and industry know-how…”

Group Head of Digital Marketing and Ecommerce
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30x ROI in 12 weeks

“I would absolutely recommend Insider One. They are a great partner to work with. We work in a very agile environment and they are super responsive, always next to us with anything that we need, especially in peak times where we need quick solutions.”

Ecommerce Content Manager
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259% increase in AOV

“We needed a solution that would help us deliver personalization at scale to boost engagement and conversions. Insider One had the right set of tools. Their personalized product recommendations helped us generate a 18.8% more revenue per user, and increase profitability from returning users by 42%."

Marketing Manager
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72x ROI in 12 months

“The partnership exceeded our expectations with 72X ROI last year. With Insider One, we gained a unified customer view, identified unknown visitors, tracked their behavior, and personalized experiences at scale. The results have been truly exceptional.”

CRM Manager
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35% increase in conversion

“At the end of the day, our goal is to increase sales and Insider helps us do that. Since working with Insider, we’ve seen 12X ROI growth. We’ve seen more and more conversions that translate into showroom visits and test drive requests, which has led to more sales.”

Digital Marketing Manager

Put personalization on autopilot With Insider One AI™

Put personalization on <em>autopilot With Insider One AI™</em>

Put personalization on autopilot With Insider One AI™

Remove weeks of manual effort and eliminate guesswork at every level of personalization, across the customer journey.

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Loved by brands, trusted by analysts

IDC AI Gartner
MQ Gartner
VOC MMH Gartner
VOC Pers. Forrester
Wave IDC
Omnichannel G2
IDC AI Gartner
MQ Gartner
VOC MMH Gartner
VOC Pers. Forrester
Wave IDC
Omnichannel G2

Insider One is a Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025

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AI

Journey Orchestration

Unifying Customer Data

Insider One named leader
in the 2023 Gartner Magic Quadrant for Personalization Engines

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Marketing 3.99/5.0

Digital Commerce 4.11/5.0

Services and Support 3.94/5.0

Insider One Recognized as a 2025 Gartner Peer Insights™ Customers’ Choice for Multichannel Marketing Hubs

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Product Capabilities 4.9/5.0

Sales Experience 4.9/5.0

Deployment Experience 4.8/5.0

Support Experience 4.9/5.0

Insider One Recognized as a Gartner Peer Insights™ Customers’ Choice for Personalization Engines ‘25

Overall Rating 4.8/5.0

Support Experience 4.9/5.0

Sales Experience 4.7/5.0

Willlingness to Recommend 100/100

Insider One recognized as a Leader in The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms)

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Personalization

Innovation Strategy

Platform Architecture

Predictive Analytics

Machine Learning

Insider One named a leader in the IDC MarketScape for Worldwide omnichannel Marketing Platforms

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Personalization

Channel Breadth

AI / Machine Learning

Insider retains #1 Leadership across 11 categories in G2’s Winter’26 reports

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Personalization Software

CDP

Mobile Marketing

SMS Marketing

WhatsApp Marketing

6 more categories

“What I like best about Insider is the fact that it allows us to provide an individualized onsite experience for our customers according to their interests. Ever since creating interest-based personalized onsite experiences for our customers, we have seen an uplift in conversion rate and customer retention.’’

Digital Marketing Manager
Global Department Store

Become Unstoppable
with Insider One

You’ve seen the results. Now it’s your turn. Fill out your details, and one of our growth experts will be in touch.

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Frequently Asked Questions

What is personalization?

Personalization is the art of tailoring experiences to individuals based on their preferences, behaviors, and characteristics. It transforms interactions into meaningful connections by delivering relevant content, products, or recommendations, enhancing engagement, satisfaction, and ultimately fostering stronger, lasting relationships between businesses and their customers.

How to personalize marketing campaigns?

Start by collecting and analyzing customer data to understand preferences and behaviors, using a CDP like Insider. Use segmentation to group similar individuals, then craft content and offers tailored to each segment. Leverage automation and AI to deliver messages at the right time through preferred channels. Regularly assess campaign performance, fine-tune strategies, and use feedback to continuously refine your approach, ensuring that your campaigns resonate and drive meaningful engagement with your audience.

What are the benefits of using a personalization engine?

Personalization engines offer valuable benefits, enhancing marketing efforts and customer experiences. They drive improved conversion rates by tailoring content and recommendations to individual preferences to increase sales. Businesses can also increase average order value by suggesting complementary products. These engines automate campaign processes, ensuring effective and memorable outreach. Additionally, personalization engines use AI to analyze customer behaviors, fostering engagement through tailored content. Overall, they enable predictive insights and streamline marketing strategies for better results and customer satisfaction.