Transform your app into a growth engine

Deliver personalized, contextual experiences that boost retention, revenue, and lifetime value. See what you can do with mobile app marketing.

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Transform your app into a growth engine

Drive deeper engagement,
and more revenue, from mobile

Drive mobile revenue by turning every app interaction into measurable impact. Break down silos with one connected platform, build trusted first-party relationships, and deliver personalized, real-time experiences that make your app a core driver of engagement and growth.

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Everything you need to make your app perform

From push to personalization, Insider One gives teams the tools to engage, convert, and grow
mobile users, without the bottlenecks.

Boost user engagement with mobile push notifications

Send personalized, timely push notifications that bring users back. Use behavioral data, preferences, and AI predictions to increase opens and conversions.

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Effortless product discovery built for mobile app

Enhance product discovery on the app, for every customer. Insider One’s AI recommendation algorithms showcase relevant products to boost sales, and drive more revenue from app.

Platform Tour

Launch and scale mobile app experiments with ease

Experiment without limits. Run tests in a matter of minutes to create the ultimate app experience. Test layouts, CTAs, images, and offers without development effort.

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Smarter targeting, stronger engagement

From interaction history to AI predictions, refine audiences with powerful segmentation.
Deliver app experiences that convert casual users into brand loyalists.

Based on past behaviour

Ensure every app experience is unique by leveraging users’ previous behaviour. Incorporate interaction history and 120+ attributes and preferences to build a lazer-focused personalized experience.

Platform Tour

Based on predicted behaviour

Improve targeting precision using AI-powered predictive segments in real time to boost the relevance of every interaction.

Platform Tour

Based on rules and triggers

Combine data from online and offline sources, like your CRM, POS, and contact centers, to segment users based on real-time events and rule-based triggers.

Platform Tour

Based on past behaviour

Ensure every app experience is unique by leveraging users’ previous behaviour. Incorporate interaction history and 120+ attributes and preferences to build a lazer-focused personalized experience.

Platform Tour

Based on predicted behaviour

Improve targeting precision using AI-powered predictive segments in real time to boost the relevance of every interaction.

Platform Tour

Based on rules and triggers

Combine data from online and offline sources, like your CRM, POS, and contact centers, to segment users based on real-time events and rule-based triggers.

Platform Tour

CASE STUDY

DeFacto drives 8X higher conversion rate with behavioral App Push notifications

CASE STUDY

DeFacto drives 8X higher conversion rate with behavioral App Push notifications

“Since using Insider One’s mobile app push notifications, their growth team has been a great support whenever we needed guidance. The push notifications proved highly effective in helping us hit revenue goals and improve retention of our mobile app users.”

Ecommerce Manager

DeFacto

Discover the story

Build experiences beyond the app with Architect

Build experiences beyond the app with Architect

Create frictionless customer journeys across 12+ channels with Insider One’s AI-powered customer journey builder, Architect. From boosting app downloads to driving purchases within the app, Architect enables you to engage customers across wherever they engage, including app, email, SMS, WhatsApp, and much more.

Explore Journey Orchestration

Loved by brands, trusted by analysts

IDC AI Gartner
MQ Gartner
VOC MMH Gartner
VOC Pers. Forrester
Wave IDC
Omnichannel G2
IDC AI Gartner
MQ Gartner
VOC MMH Gartner
VOC Pers. Forrester
Wave IDC
Omnichannel G2

Insider One is a Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025

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AI

Journey Orchestration

Unifying Customer Data

Insider One named leader
in the 2023 Gartner Magic Quadrant for Personalization Engines

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Marketing 3.99/5.0

Digital Commerce 4.11/5.0

Services and Support 3.94/5.0

Insider One Recognized as a 2025 Gartner Peer Insights™ Customers’ Choice for Multichannel Marketing Hubs

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Product Capabilities 4.9/5.0

Sales Experience 4.9/5.0

Deployment Experience 4.8/5.0

Support Experience 4.9/5.0

Insider One Recognized as a Gartner Peer Insights™ Customers’ Choice for Personalization Engines ‘25

Overall Rating 4.8/5.0

Support Experience 4.9/5.0

Sales Experience 4.7/5.0

Willlingness to Recommend 100/100

Insider One recognized as a Leader in The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms)

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Personalization

Innovation Strategy

Platform Architecture

Predictive Analytics

Machine Learning

Insider One named a leader in the IDC MarketScape for Worldwide omnichannel Marketing Platforms

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Personalization

Channel Breadth

AI / Machine Learning

Insider retains #1 Leadership across 11 categories in G2’s Winter’26 reports

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Personalization Software

CDP

Mobile Marketing

SMS Marketing

WhatsApp Marketing

6 more categories

“What impressed us most is Insider One’s AI-powered segmentation capabilities. The platform learns from customer behavior and identifies which products and services would interest each customer most. This powerful intelligence helps us maximize engagement and deliver relevant, timely experiences.”

Marketing and Service Design Group Head
Allianz

‘’Our main goal was to build easy communication with our mobile app users regarding promos. As a brand, we have lots of promo activities on a monthly basis and Insider One helps us to cover this need’’

Digital Manager
Sephora

Become Unstoppable with Insider One

You’ve seen the results. Now it’s your turn. Fill out your details, and one of our growth experts will be in touch.

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Frequently Asked Questions

What is mobile app personalization?

Mobile app personalization involves customizing a user’s experience within an app based on their behavior, preferences, and interactions, delivering tailored content and features that resonate with individual users.

Why is personalization important in mobile apps?

Personalization in mobile apps is crucial as it enhances user engagement, satisfaction, and loyalty by offering content and experiences that match individual preferences, leading to a more fulfilling and relevant app interaction.

How does app personalization benefit users?

App personalization benefits users by offering a more tailored, intuitive, and user-centric experience, delivering content, features, and recommendations aligned with their preferences and behaviors.

How to personalize a mobile app?

To personalize a mobile app, strategies include analyzing user data, employing user segmentation, offering personalized recommendations, and customizing the app’s interface based on individual preferences and behaviors.

How do you use AI for personalized app experiences?

AI aids in-app personalization by analyzing vast amounts of user data to predict and customize user experiences, offering personalized recommendations, content, and features that align with individual preferences and behaviors.

What are App Push notifications?

App push notifications are messages sent by mobile apps to users’ devices, providing real-time updates, alerts, or personalized information, aiming to re-engage users and prompt actions within the app.