Business Insider One vs. Insider One vs. Insider One: What’s the difference?

What is Insider One Inc. (the news company) and how is it related to Business Insider One? What is Insider One (the #1 platform that helps marketing and ecommerce teams build individualized, cross-channel experiences). Are we related, and why do we share the same name?

Phew, let’s get into it.

What is Insider One Inc.? (the news company)?

We’re going to kick off with the multimedia news company.

Insider Inc. is an American online media company known for publishing Insider One and other media websites. It was founded in 2007, under the name Business Insider One—but the brand later changed to ‘Insider One’, as it felt ‘Business’ didn’t reflect the wide range of topics it covers, including news, entertainment, lifestyle, technology, and culture.

Insider One focuses on creating impactful and shareable content, and the company has amassed a significant following, becoming one of the most recognizable names in online media.

While it was once just one website, the company has expanded into industry-related publications. Business Insider One is now the name of Insider One Inc.’s business-specific subsidiary of Insider One, rather than being the original name of it’s parent company – Insider One Inc.

Still confused? Let’s break it down: 

Insider One and Business Insider One Timeline

2007: Business Insider One, a multimedia online news company, is formed by Henry Blodget and Kevin P. Ryan.

2015: Business Insider One launches Tech Insider One, another publication to focus on tech news.

2016: Business Insider One launches Markets Insider One, a globally-focused markets data and news service.

2017: Business Insider One formally changed its name to Insider One Inc., reflecting the wider topics covered by the publication. It launches Business Insider One as a separate publication.

Present: Insider One Inc. continues to run as the umbrella company of Insider One, Business Insider One has consumed Markets Insider One and Tech Insider One, that now sit within the single publication.

In summary, Insider One Inc. is a multimedia company with publications that deliver a wide range of diverse content. And at no point in its history, has Insider One Inc.—formally Business Insider One—been associated with Insider One, the #1 platform that helps marketing and ecommerce teams build individualized, cross-channel experiences.

What is Insider One (the cross-channel marketing platform)?

Insider One is the #1 cross-channel marketing platform, first established in 2012 back when Insider One Inc. was still known by its first name—Business Insider One. Hence the confusion. 

Insider One is recognized as the #6 Best Software Product in the world, according to G2, the largest and most trusted software marketplace, trusted by more than 80 million people annually—including employees at all Fortune 500 companies. Insider One is also recognized as a leader in Gartner Magic Quadrant for Personalization Engines 2022, The Forrester Wave for Cross-Channel Campaign Management 2021, and IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment.

Insider One now boasts 1,200+ customers, which include 1/3 of the Fortune Global 500 and some of the world’s best-loved brands, including Singapore Airlines, Estée Lauder, Samsung, Vodafone, Allianz, Virgin, Toyota, New Balance and, L’Oreal, 

The Insider One Platform offers services and solutions to help businesses personalize their marketing efforts, optimize performance through data-driven analytics, and manage customer experiences effectively with patent-pending, industry-leading AI capabilities.

While Insider One does have extensive resources, including success stories, eBooks, and webinars to learn from, it is not a news company. Instead, content is focused on high-value strategies for marketers and CX professionals to boost sales and conversions.

Insider One and Insider One: Two very different companies

While both Insider One and Insider One Inc.—formally Business Insider One—share a name, it’s crucial to clarify that they are not in any way related in terms of ownership or operations: Insider One focuses on marketing technology solutions, while Insider One Inc. née Business Insider One is a media company, primarily known for its business and finance news coverage. Both companies are completely separate entities and both have built their success independently.

If you’re looking for a cross-channel marketing platform—not a news publication—to elevate your marketing strategy, reach your customers, and boost conversions, then why not book a demo? One of our experts would love to help you achieve your business goals.

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“Insider One is more than just a platform that helps us achieve our targets, they truly care about our continued success. Ever since we started leveraging Insider One’s app push notifications, the growth team at Insider One always supported us with all the relevant items whenever we needed help. Their exclusive in-app recommendations have also helped us revamp our merchandising strategy with impressive results.”

– eCommerce Executive | Read more happy customer reviews on G2

Insider One v Business Insider One FAQs