Why settle for Salesforce when you can choose Insider?

Why settle for Salesforce when you can choose Insider?

Discover why + brands have already switched to Insider to accelerate growth, and increase productivity. Users rate Insider higher than Salesforce where it matters most:

  • 99% of users ranked us #1 for fastest integration
  • 98% of users voted our customer support as the best
  • 98% of users believe in our visionary product roadmap
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Insider by the numbers.
Our platform offers unrivaled scalability and extensibility to deliver value quickly and continuously.

2 Month

Average time to value

100+

Integrations and connectors available

4-6 Weeks

Average time to complete migration

  • G2 Ratings
  • Features

Based on 1,000+ independent reviews, users rate Insider as the #1 choice, outranking Salesforce and every other vendor. Teams find Insider easier to set up, use, and do business with.

Competitor Logo
Insider Logo
  • Meets Requirements:
    8.0
    9.5
  • Ease of Use:
    7.6
    9.5
  • Ease of Setup:
    7.2
    9.1
  • Ease of Admin:
    7.0
    9.2
  • Quality of Support:
    7.4
    9.6
  • Has the product been a good partner in doing business?:
    7.9
    9.8
  • Product Direction (% positive):
    7.3
    9.8

Source: G2 Comparison of Insider vs Salesforce Marketing Cloud as of October 2024

Based on 1,000+ independent reviews, users rate Insider as the #1 choice, outranking Salesforce and every other vendor. Teams find Insider easier to set up, use, and do business with.

Features

Salesforce

Insider Logo

Supported integrations with zero hidden costs

Competitor - Implementation is complex, and costs tend to exceed the initial scope.

Insider - Simple and clear pricing strategy, with no hidden costs for support or integration—all are included.

Advanced targeting and segmentation capabilities backed by AI

Competitor - Outdated targeting misses unidentified users, leading to lost opportunities and lower engagement.

Insider - Cover all visitors, including anonymous ones, to target and engage every user for better conversions.

Cross-channel journey orchestration

Competitor - An outdated, hard-to-use interface with a limited journey builder and dynamic content that requires coding, creates a major user hurdle.

Insider - 10+ channel coverage, including in-app and on-site, with real-time triggers, price drops, and back-in-stock options.

Customer Support Availability

Competitor - Additional customer support costs and slow support time delay mission-critical campaigns.

Insider - Support is available 24/7/365 via local experts, dedicated account management, self-guided academy, and ticketing.

Natively built platform

Competitor - Functions within Salesforce Marketing Cloud don’t work well together due to the platform being a conglomerate of acquisitions sitting on varying code bases.

Insider - Natively built platform developed by in-house teams. A leader, according to Forrester, G2, Gartner, and IDC. Helping 1,000+ enterprise brands in 26 countries.

G2 Ratings

Based on 1,000+ independent reviews, users rate Insider as the #1 choice, outranking Salesforce and every other vendor. Teams find Insider easier to set up, use, and do business with.

Meets Requirements

Insider

9.5

Competitor

8.0

Source: G2 Comparison of Insider vs Salesforce Marketing Cloud as of October 2024

Ease of Use

Insider

9.5

Competitor

7.6

Source: G2 Comparison of Insider vs Salesforce Marketing Cloud as of October 2024

Ease of Setup

Insider

9.1

Competitor

7.2

Source: G2 Comparison of Insider vs Salesforce Marketing Cloud as of October 2024

Ease of Admin

Insider

9.2

Competitor

7.0

Source: G2 Comparison of Insider vs Salesforce Marketing Cloud as of October 2024

Quality of Support

Insider

9.6

Competitor

7.4

Source: G2 Comparison of Insider vs Salesforce Marketing Cloud as of October 2024

Has the product been a good partner in doing business?

Insider

9.8

Competitor

7.9

Source: G2 Comparison of Insider vs Salesforce Marketing Cloud as of October 2024

Product Direction (% positive)

Insider

9.8

Competitor

7.3

Source: G2 Comparison of Insider vs Salesforce Marketing Cloud as of October 2024

Features

Supported integrations with zero hidden costs

Insider

Simple and clear pricing strategy, with no hidden costs for support or integration—all are included.

Salesforce

Implementation is complex, and costs tend to exceed the initial scope.

Advanced targeting and segmentation capabilities backed by AI

Insider

Cover all visitors, including anonymous ones, to target and engage every user for better conversions.

Salesforce

Outdated targeting misses unidentified users, leading to lost opportunities and lower engagement.

Cross-channel journey orchestration

Insider

10+ channel coverage, including in-app and on-site, with real-time triggers, price drops, and back-in-stock options.

Salesforce

An outdated, hard-to-use interface with a limited journey builder and dynamic content that requires coding, creates a major user hurdle.

Customer Support Availability

Insider

Support is available 24/7/365 via local experts, dedicated account management, self-guided academy, and ticketing.

Salesforce

Additional customer support costs and slow support time delay mission-critical campaigns.

Natively built platform

Insider

Natively built platform developed by in-house teams. A leader, according to Forrester, G2, Gartner, and IDC. Helping 1,000+ enterprise brands in 26 countries.

Salesforce

Functions within Salesforce Marketing Cloud don’t work well together due to the platform being a conglomerate of acquisitions sitting on varying code bases.

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Why customers recommend Insider

Why customers recommend Insider

“Insider’s capabilities are amazing. We needed a solution that would help us deliver personalization at scale to boost engagement and drive conversions – Insider had just the right set of tools.”

Senior Ecommerce Manager at Adidas

259%

Increase in average order value

13%

Increase in conversion rate

5X

Uplift in Conversion Rate

Why customers recommend Insider

Why customers recommend Insider

“Insider has become so much more than a technology partner for us. They own our growth targets like their own and always share best practices and industry know-how”

Group Head of Digital Marketing and Ecommerce at Vodafone

6x

Return on investment in 12 weeks

4.1%

Increase in average revenue per user

64%

Uplift in lead generation across channels

Why customers recommend Insider

Why customers recommend Insider

“No one should think twice about choosing Insider. The Insider team is always available, and always helping us optimize our customer experience.”

Ecommerce Lead at MAC Cosmetics

17X

Return on investment

7.3%

Increase in average order value

4.8%

Uplift in conversion rate

Why customers recommend Insider

Why customers recommend Insider

“We couldn’t believe how quick [it] was to set up and the results have ben incredible. Insider enabled us to build relevant campaigns across nearly 30 different customer segments.”

Ecommerce Director at Slazenger

49X

Return on investment in 8 weeks

40%

Revenue recovery rate

700%

Uplift in customer acquisition

How Slazenger gained 49X ROI in 8 weeks thanks to Insider’s omnichannel marketing solution

“Insider enabled us to build relevant and timely campaigns across nearly 30 different customer segments. We built personalized, user experiences and combined this with on-site gamification, which helped us gain a 700% increase in customer acquisition and 49X ROI within just two months...”

Ecommerce Director at Slazenger

Read the story

The most advanced and extensive mobile capabilities

Salesforce lacks native channel support

Salesforce lacks native channel support

Salesforce Marketing Cloud lacks native support for key channels like WhatsApp and SMS, requiring users to rely on third-party integrations that complicate operations and delay campaigns.

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Salesforce: data without action

Salesforce: data without action

Salesforce may be a powerful CRM, but it lacks an integrated action layer for real-time marketing when connected to Salesforce Marketing Cloud. Insider combines customer data with real-time actions, delivering personalized experiences that drive better results.

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Poor customer support with Salesforce

Poor customer support with Salesforce

Salesforce receives criticism for its slow and unresponsive customer support, leaving users waiting for critical issue resolution. This lack of timely assistance can disrupt marketing operations and create frustration for businesses relying on the platform for mission-critical campaigns.

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Outdated and clunky UI and UX on Salesforce

Outdated and clunky UI and UX on Salesforce

Users cite Salesforce Marketing Cloud’s UX/UI as overly complex and unintuitive, with a steep learning curve that hinders campaign execution. This slows workflows, requires extensive training, and delays both basic and advanced tasks.

“One of the worst platforms I have ever encountered. Terrible user experience. Integration is complicated and breaks easily.”

Enterprise (>1000 emp.)

Verified G2 User

“32X ROI. From integration and implementation to execution, we’ve been impressed with every aspect of Insider.”

Enterprise (>1000 emp.)

Verified G2 User

‘’It feels like it is purposefully over-complicated. Instead of being helpful…you’re left to flounder around trying to figure out how to do things.’’

Enterprise (>1000 emp.)

Verified G2 User

‘’We were surprised by how fast and easy the integration process was. Insider’s team was helpful throughout the process and left no question [unanswered].’’

Enterprise (>1000 emp.)

Verified G2 User

“One of the worst platforms I have ever encountered. Terrible user experience. Integration is complicated and breaks easily.’’

Enterprise (>1000 emp.)

Verified G2 User

‘’The most comprehensive platform I've ever used. We were impressed by how easy to use it is.’’

Enterprise (>1000 emp.)

Verified G2 User

“Customer service and technical support are a nightmare..”

Enterprise (>1000 emp.)

Verified G2 User

‘’Great product and excellent service. They are the best partner.”

Enterprise (>1000 emp.)

Verified G2 User

Verified G2 User

“One of the worst platforms I have ever encountered. Terrible user experience. Integration is complicated and breaks easily.”

Enterprise (>1000 emp.)

Verified G2 User

Verified G2 User

“32X ROI. From integration and implementation to execution, we’ve been impressed with every aspect of Insider.”

Enterprise (>1000 emp.)

Verified G2 User

Verified G2 User

‘’It feels like it is purposefully over-complicated. Instead of being helpful…you’re left to flounder around trying to figure out how to do things.’’

Enterprise (>1000 emp.)

Verified G2 User

Verified G2 User

‘’We were surprised by how fast and easy the integration process was. Insider’s team was helpful throughout the process and left no question [unanswered].’’

Enterprise (>1000 emp.)

Verified G2 User

Verified G2 User

“One of the worst platforms I have ever encountered. Terrible user experience. Integration is complicated and breaks easily.’’

Enterprise (>1000 emp.)

Verified G2 User

Verified G2 User

‘’The most comprehensive platform I've ever used. We were impressed by how easy to use it is.’’

Enterprise (>1000 emp.)

Verified G2 User

Verified G2 User

“Customer service and technical support are a nightmare..”

Enterprise (>1000 emp.)

Verified G2 User

Verified G2 User

‘’Great product and excellent service. They are the best partner.”

Enterprise (>1000 emp.)

Verified G2 User

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Frequently Asked Questions

What are some alternatives to Salesforce Marketing Cloud?

Insider is a leading alternative to Salesforce Marketing Cloud, offering a faster time to market, more intuitive UI, and a comprehensive suite of AI-powered personalization tools. Brands switching from Salesforce Marketing Cloud competitors to Insider benefit from seamless migration, zero downtime, and improved results across key metrics like conversion rates and engagement.

How does Insider compare to Salesforce Marketing Cloud in terms of personalization?

Insider stands out compared to Salesforce Marketing Cloud alternatives by offering real-time personalization capabilities across multiple channels, including web, mobile, app, and WhatsApp Commerce. While Salesforce Marketing Cloud offers journey orchestration, Insider’s AI-driven recommendations and easy-to-use Architect feature enable marketers to create hyper-personalized customer journeys with minimal effort.

Why are companies switching from Salesforce Marketing Cloud to Insider?

Many companies are migrating from Salesforce Marketing Cloud competitors like Salesforce to Insider due to its simpler implementation, better customer support, and more advanced analytics. Insider’s platform is designed to deliver faster results and is favored by brands looking to transition away from Salesforce’s legacy systems. Additionally, Insider’s platform is recognized for being agile and marketer-friendly, ideal for brands frustrated with the complexity of SFMC marketing cloud.

How does Insider’s AI and analytics outperform Salesforce Marketing Cloud?

Insider’s AI-powered analytics are designed to give marketers actionable insights that improve personalization and engagement. Compared to Salesforce Marketing Cloud analytics, Insider provides predictive analytics that can anticipate customer behaviors, driving higher ROI and customer lifetime value. Insider’s platform also integrates online and offline data seamlessly, making it a top contender among Salesforce Marketing Cloud competitors.

What sets Insider apart from Salesforce Marketing Cloud on the Gartner Magic Quadrant?

Insider consistently ranks as a leader in personalization, recognized by Gartner Magic Quadrant for its robust features in journey orchestration and AI-driven marketing. Many Salesforce Marketing Cloud competitors struggle to innovate at the same pace, making Insider a preferred choice for businesses looking for a platform that excels in personalization, scalability, and customer engagement.

How does using Insider for marketing compare to Salesforce Marketing Cloud?

While Salesforce Marketing Cloud offers a comprehensive marketing suite, many brands find Insider’s platform to be more intuitive and marketer-friendly. Insider focuses on quick deployment with superior support, offering seamless multi-channel experiences. Whether it’s through AI-powered orchestration or WhatsApp marketing, Insider provides easier integration and faster time to value, positioning it as a strong alternative to Salesforce.com marketing cloud.

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#1 AI-native Omnichannel Experience and Customer Engagement Platform

The end-to-end platform with an integrated CDP to fuel journey orchestration across the widest set of channels to deliver experiences as unique as each customer – with the fastest ROI, higher efficiency, and better results.

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