Retail & Ecommerce

Join retail leaders to discover how Insider One unites data, AI, and cross-channel orchestration in one platform—turning fragmented systems into revenue-driving omnichannel experiences.

🗓️ 24 March 2026
🕖 6:00 PM – 9:30 PM
📍 Bossley Private Dining, Melbourne 


*By Invitation Only

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Secure Your Spot – Limited Availability

Unify Data, AI & Channels to Drive Revenue


Retail and ecommerce teams are investing in AI, personalisation, and omnichannel tools—yet fragmented data and disconnected systems are blocking real results. The brands that win in 2026 will be those that bring everything together in one place: unified customer data, AI-powered decisioning, and cross-channel orchestration that drives conversion, CLTV, and profitability.

Meet the Speakers

Ned Moorefield
CEO, ProductEdge.ai

A veteran product leader with 20+ years at Google, Eventbrite, and Macquarie Bank. Ned cuts through the AI noise to help retailers like Wesfarmers and Pet Circle unlock immediate operational value. He specializes in "Day 1" AI adoption strategies that move the needle on the P&L.

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Kim Russell
Fractional CMO & Executive Coach

Kim Russell is one of ANZ’s most respected brand and growth leaders, widely recognised for turning bold marketing ideas into powerful commercial results. Across senior leadership roles with iconic brands including Telstra, Nando’s, Menulog, Craveable Brands and OTR, she has driven more than $650M in revenue growth by pairing world-class brand building with groundbreaking digital innovation.

Today Kim partners with CEOs, founders and boards as a Fractional CMO and strategic advisor, helping organisations navigate the fast-moving intersection of AI, customer data and next-generation marketing platforms. Her work focuses on translating emerging technology into practical strategies that unlock new customer value, competitive advantage and measurable business impact.

With deep expertise in customer insight, engagement and brand growth, Kim is known for cutting through complexity and showing leaders how to harness AI and modern marketing capabilities to build stronger brands and drive exponential growth.

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Maddy Baxter-Smith
Ecommerce Manager

Maddy leads eCommerce across Australia and New Zealand for New Balance, driving digital growth through data, experimentation, and customer-first strategies. With experience spanning retail powerhouses like Just Group, she’s known for integrating insight-led tools like Contentsquare into day-to-day decision-making—boosting conversion rates and streamlining cross-functional collaboration. A strong voice in the industry, Maddy’s passionate about CX, brand-building, and empowering teams to move with both speed and purpose.

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Trent Olsen
Digital Growth Director

Marketing leader focused on user acquisition, retention and revenue growth across digital channels. Passionate about people management and fostering business growth through transparent, honest communication.

View Profile
Ned Moorefield
CEO, ProductEdge.ai

A veteran product leader with 20+ years at Google, Eventbrite, and Macquarie Bank. Ned cuts through the AI noise to help retailers like Wesfarmers and Pet Circle unlock immediate operational value. He specializes in "Day 1" AI adoption strategies that move the needle on the P&L.

Kim Russell
Fractional CMO & Executive Coach

Kim Russell is one of ANZ’s most respected brand and growth leaders, widely recognised for turning bold marketing ideas into powerful commercial results. Across senior leadership roles with iconic brands including Telstra, Nando’s, Menulog, Craveable Brands and OTR, she has driven more than $650M in revenue growth by pairing world-class brand building with groundbreaking digital innovation.

Today Kim partners with CEOs, founders and boards as a Fractional CMO and strategic advisor, helping organisations navigate the fast-moving intersection of AI, customer data and next-generation marketing platforms. Her work focuses on translating emerging technology into practical strategies that unlock new customer value, competitive advantage and measurable business impact.

With deep expertise in customer insight, engagement and brand growth, Kim is known for cutting through complexity and showing leaders how to harness AI and modern marketing capabilities to build stronger brands and drive exponential growth.

Maddy Baxter-Smith
Ecommerce Manager

Maddy leads eCommerce across Australia and New Zealand for New Balance, driving digital growth through data, experimentation, and customer-first strategies. With experience spanning retail powerhouses like Just Group, she’s known for integrating insight-led tools like Contentsquare into day-to-day decision-making—boosting conversion rates and streamlining cross-functional collaboration. A strong voice in the industry, Maddy’s passionate about CX, brand-building, and empowering teams to move with both speed and purpose.

Trent Olsen
Digital Growth Director

Marketing leader focused on user acquisition, retention and revenue growth across digital channels. Passionate about people management and fostering business growth through transparent, honest communication.

Agenda

6:00 PM

Registration & Networking

Arrive, connect with peers, and enjoy light refreshments as we kick off the evening.

 

6:30 PM

Seated Entrée

Start the session with a look at the forces reshaping retail and ecommerce—from fragmented martech stacks and privacy shifts to rising customer expectations and the pressure to prove ROI.

 

 

7:00 PM

Intro & Context

Hear from marketing and CX leaders at brands like Samsung, L'Oréal, and GAP on how they've tackled fragmented data, scaled personalisation, and proven incremental revenue. Topics include first-party data strategies, full-journey AI decisioning, and rapid time-to-value with unified platforms.

 

7:03 PM

Keynote: The Retail AI Pulse

 

 

7:23 PM

Fireside Chat: The Practitioners

7:43 PM

Interactive Q&A

7:53 PM

Main Course Served

Until 9:30 PM

Dessert & Closing Remarks

Continue the conversation over drinks, swap growth hacks with peers, and build lasting connections with the retail CX community.

The Venue

📍 Bossley Private Dining

In Bossley’s opinion, if you’re going to throw a feast, it should be nothing short of legendary.

This chic urban private dining room is a nod to Bossley’s bold opinions and signature style – synonymous with the city she loves.

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The Venue The Venue

Behind the Growth: Moments from Our Community

From breakthrough insights to breakthrough connections—see what happens when retail and ecommerce leaders come together to challenge the status quo, share growth hacks, and leave inspired. Whether it's light-bulb moments during keynotes, strategy debates over coffee, or the collaborative energy that makes these events unforgettable, this is where teams become unstoppable.

What is the Growth Hacks Series?


The Growth Hacks Series is a premium event series designed to equip marketing and business leaders with cutting-edge strategies for exponential growth. Each edition focuses on a key growth theme, featuring industry experts and thought leaders who share actionable insights and real-world success stories.

LEARN

from top industry experts who reveal their proven tactics for scaling businesses.

DISCOVER

innovative strategies and tools that can drive your next big leap in growth.

CONNECT

with like-minded professionals and build valuable relationships to elevate your business.

Secure Your Spot – Limited Availability

Places are limited to ensure an intimate, high-value experience. This is a paid event, so please only register if you're committed to attending.

Reserve your spot today.