The Road To Personalisation: Creating Memorable Experiences

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Cookie	Duration	Description
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Cookie	Duration	Description
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yt-remote-session-name	session	The yt-remote-session-name cookie is used by YouTube to store the user's video player preferences using embedded YouTube video.
ytidb::LAST_RESULT_ENTRY_KEY	never	The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future.

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Cookie	Duration	Description
_gat	1 minute	Google Universal Analytics sets this cookie to restrain request rate and thus limit data collection on high-traffic sites.
AWSALB	7 days	AWSALB is an application load balancer cookie set by Amazon Web Services to map the session to the target.
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YSC	session	This cookies is set by Youtube and is used to track the views of embedded videos.

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Cookie	Duration	Description
__hstc	11 months	This cookie is set by Hubspot and is used for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
_ga	1 year	This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_ga_*	1 year 1 month 4 days	Google Analytics sets this cookie to store and count page views.
_gat_UA-*	1 minute	Google Analytics sets this cookie for user behaviour tracking.
_gat_UA-81205217-1	1 minute	This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.
_gcl_au	3 months	This cookie is used by Google Analytics to understand user interaction with the website.
_gd_session	4 hours	6sense sets this cookie to collect information on users' visits to the website. It collects data such as the total number of visits, the average time spent on the website and the pages loaded.
_gd_visitor	1 year 1 month 4 days	6sense sets this cookie, which is used for collecting information on the user's visit, such as the number of visits, average time spent on the website and the pages loaded for displaying targeted ads.
_gid	1 day	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.
_hjSession_*	1 hour	Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.
_hjSessionUser_*	1 year	Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.
_shopify_s	1 hour	This cookie is associated with Shopify's analytics suite.
_shopify_y	1 year	This cookie is associated with Shopify's analytics suite.
AEC	6 months	AEC cookies are used to ensure user data remains consistent during an Analytics session.
hubspotutk	11 months	This cookie is used by HubSpot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts.
vuid	1 year	Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
_fbp	3 months	This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.
bscookie	11 months	This cookie is a browser ID cookie set by Linked share Buttons and ad tags.
c	6 months 2 days	Rubicon Project sets this cookie to control the synchronization of user identification and the exchange of user data between various ad services.
fr	3 months	The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.
IDE	11 months	Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
test_cookie	15 minutes	This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.
yt.innertube::nextId	never	YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requests	never	YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.

Others

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Cookie	Duration	Description
__cflb	1 hour	This cookie is used by Cloudflare for load balancing.
__Secure-ROLLOUT_TOKEN	6 months	Description is currently not available.
__Secure-YEC	past	Description is currently not available.
__Secure-YNID	6 months	Description is currently not available.
__tld__	session	Description is currently not available.
_an_uid	7 days	No description available.
_dd_s	1 year	No description available.
_w_session	14 days	Description is currently not available.
_zitok	1 year	Description is currently not available.
aka_edgescape	session	No description available.
aka_edgescape_country	session	No description available.
akaalb_enterprise_aws	session	Description is currently not available.
akaas_audseg_bobbibrowncosmetics_com	7 days	Description is currently not available.
akaas_audseg_origins_com	7 days	Description is currently not available.
Akamai-Edgescape	session	Description is currently not available.
AnalyticsSyncHistory	1 month	No description
authenticity_token	session	No description available.
cookielawinfo-checkbox-functional	1 year	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-others	1 year	No description
dd_anonymous_id	1 year	Description is currently not available.
ins-c	1 day	No description
ins-current-currency	never	No description available.
ins-gaSSId	never	This cookie is set by the useinsider. This cookie is used for calculating the impact of special campaigns.
ins-storage-version	1 year	No description
insdrPushCookieStatus	1 day	This cookie is set by the provider Insider One. This cookie is used for web push recieving.
js_enabled	session	No description available.
RUL	1 year	No description
UserMatchHistory	1 month	Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.
WMF-Uniq	1 year	Description is currently not available.

Non-necessary

The Road To Personalisation:
Creating Memorable Experiences

Nick Blatt

Oliver Ranck

Nick Sims

Lee Ellingworth-Foster

Event hosted by

AGENDA

PLATFORM

CAPABILITIES

CHANNELS

INDUSTRIES

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COMPANY

WHY INSIDER ONE

ESSENTIAL GUIDES

OVERVIEW

100+ INTEGRATIONS

CAPABILITIES

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WHY INSIDER ONE

INTERACTIVE TOOLS

OTHER RESOURCES

The Road To Personalisation: Creating Memorable Experiences

Nick Blatt

Oliver Ranck

Nick Sims

Lee Ellingworth-Foster

Event hosted by

AGENDA

PLATFORM

CAPABILITIES

CHANNELS

INDUSTRIES

RESOURCES

COMPANY

WHY INSIDER ONE

ESSENTIAL GUIDES

The Road To Personalisation:
Creating Memorable Experiences