This event will be in Thai 

To maintain a competitive advantage, businesses must achieve revenue by building a customer loyalty program.

According to Bain and Co., a 5% increase in customer retention can increase a company’s profitability by 75%. Businesses can usually get current customers to make repeated purchases more easily, and cheaply, than they can find new customers. It means that CEOs are taking a long-term approach not only to ensure sustainable business revenue and to minimize risks, but also to exploit the potential to increase company value and provide a great experience for customers.

So how should businesses build customer loyalty to grow sustainably? There are 4 pillars that leaders must pay attention to:

1- Optimize the user journey
2- Personalized customer experiences
3- Understand holistic view of your customers
4- Life time value

This event is for: Managers, department heads, leaders, M-levels, C-levels from digital transformation, marketing, branding departments, and customer experience development departments.