TET 2022 - Trends Shaping Customer Behavior

This year, over 95% of people will celebrate Tet through one or more digital solutions.

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Over the last two years, there’s been a substantial shift in Tet activities — the move from offline to online leading the way.

This is great news for marketers looking to target, engage and convert the new rush of digital customers. As seen during Tet 2021 — over 74% of households were engaged in gifting FMCG products.

This year more than 88% of people are planning to spend digitally on gifts for their loved ones and family.

What are you waiting for?

It’s time to engage Tet shoppers with high-performing individualized journeys and attractive product recommendations. It’s a great time to boost those sales and build a loyal customer base that you can engage with during the rest of the year.
In this quick guide to Tet shopping trends for 2022, we’ll show you

  • How you can engage customers through stories on your website to drive product discovery.
  • How you can use social proof to drive purchases and create a sense of urgency.
  • How to gamify website experiences for customers, and
  • How you can get your recommendations right with AI-backed recommendations.

Let the celebrations begin — and keep going

Tet 2022 will bring a lot of first-time visitors to your website and mobile apps — with the right experiences you can create first-impression that lasts.

Download your copy of the eBook to learn more.

Download Tet 2022 Guide
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