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4 min.

News & Events
Creating a seamless customer experience: Insights from Clarins’ eCommerce Trading Manager

Personalization, loyalty programs, and automation play significant roles in shaping happy and engaging customer interactions—and generating revenue. Recently, Annabelle Bottomley, Customer Success Director at Insider One, had the pleasure of speaking with Roisin O’Brien, eCommerce Trading Manager at Clarins, to learn more about the brand’s approach to customer engagement and loyalty. About Roisin Roisin is […]

12 Jul 2023

5 min.

Products
3 ways multi-brand companies can boost profit margins with retail media

We all know profit margins are often razor-thin in the retail market, especially in the eCommerce sector, where additional costs like packing and shipping can further eat into profits.  However, some retail giants have discovered a secret weapon to boost that all-important bottom line: monetizing customer data through onsite advertising. Amazon is probably the most […]

12 Jul 2023

4 min.

Products
From engagement to revenue: 7 remarketing use cases with Architect

With countless distractions and choices, innovative marketing strategies are necessary for businesses wanting to engage their target audience effectively. And this is where remarketing comes into play–a dynamic marketing approach that allows businesses to re-connect with individuals who indicated interest and guide them through a personalized journey across various channels and touchpoints. By strategically targeting […]

12 Jul 2023

20 min.

Products
Push Notification Software: 15  Top Tools for Web and Mobile

Push notifications offer a cost-effective way to engage and convert visitors. Here are the best tools to take advantage of them. Push notifications are a great way to engage your customers via their web browsers or mobile devices as they: And with the long-awaited launch of web push for iOS and iPad devices, push notifications will only become more popular with marketers […]

11 Jul 2023

18 min.

Products
12 Best Email Marketing Platforms for Different Use Cases (2026)

Explore the 12 best email marketing platforms for businesses of all sizes — from small startups to established enterprises. Despite being the oldest digital marketing channel, email still delivers outstanding results for businesses of all sizes.  Because of this longevity, tons of email marketing tools have appeared on the market over the years. Pretty much […]

11 Jul 2023

4 min.

How-to
How to reduce time-to-value from your SaaS platform: Advice from an award-winning SaaS consultant

That’s why this article will delve into the different ways of looking at time-to-value, and why it’s so important to define what this means for your organization. We’ll then go on to discuss how to overcome common SaaS onboarding challenges, before looking at onboarding best practices and practical tips for reducing your time-to-value.  Why understanding […]

11 Jul 2023

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15 min.

How-to
11 Best Klaviyo Alternatives & Competitors (2026)

Klaviyo has long been a leader in the email, SMS, and marketing automation space. However, it has some downsides that often prompt brands to look for an alternative solution. For example: Explore Klaviyo’s top competitors, including omnichannel marketing platforms and simple point solutions for email and SMS  Klaviyo has long been a leader in the […]

11 Jul 2023

7 min.

Products
WhatsApp for business: 5 ways brands can leverage the world’s most popular messaging app

Understanding WhatsApp for business WhatsApp Business API prioritizes real-time, relevant, and valuable B2C communication over bulk promotional messages. This means sending blast marketing campaigns and generic promotions is a big no-no on this platform. To succeed, it’s crucial to segment your customers and provide detailed information accurately. In this article, we’ll walk you through five […]

8 Jul 2023

7 min.

News & Events
The growth of customer data platforms and omnichannel marketing with Kompas Gramedia

During a recent panel discussion at Uplift Ramadan, Omar Abdillah, Head of Data at Kompas Gramedia, shed light on how the team effectively uses Insider One’s data and technology solutions to elevate its customer journeys. Real-time data tracking and AI-powered segmentation Abdillah explained how Kompas Gramedia understood the importance of tracking user behavior across multiple […]

6 Jul 2023

4 min.

How-to
How good, clean data helps brands optimize personalization and increase conversions

Customers today have little patience. If they run into friction at any point in their shopping journey, they know that another online retailer is just one click away. To compete within this chaotic eCommerce space, retailers need to focus on offering a seamless customer experience from start to finish. To discuss how prioritizing data hygiene […]

3 Jul 2023

5 min.

Products
SMS long code vs. short code: Which is right for your business?

SMS marketing has emerged as a powerful customer engagement tool for businesses—it’s no surprise that marketing teams are tapping into the 98% open rates.  Getting started with SMS marketing can be confusing. For instance, where do you start when choosing between short and long codes? Especially when the number you pick could be the difference […]

1 Jul 2023

20 min.

How-to
10 Best Iterable competitors and alternatives in 2025  (in-depth look)

Looking for an alternative to Iterable? Here are the 10 best options, including omnichannel platforms and point solutions focused primarily on email and SMS. Iterable is a popular cross-channel marketing platform for reaching customers via email, SMS, and push notifications. Despite its versatility, many teams decide to look for an alternative when they want to: […]

12 Jun 2023

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