Insider One Announces Strategic Partnership with OpenAI to Advance AI-Driven, Autonomous Customer Engagement

NEW YORK — March 24, 2026 — At Shoptalk Spring 2026 in Las Vegas, Insider One, the #1 Agentic Platform for Customer Engagement, today announced a strategic collaboration with OpenAI to power the conversational intelligence and agentic capabilities behind its platform. The announcement comes as marketing and customer engagement teams increasingly adopt AI-powered technologies to manage growing volumes of customer data and deliver real-time personalized engagement. The partnership will help teams unlock deeper customer insights, automate complex marketing workflows, and deliver more contextual and personalized experiences across channels.

As part of the collaboration, Insider One is leveraging OpenAI’s advanced large language models (LLMs) to strengthen the platform’s ability to analyze customer data, create segments, generate content and images, build customer journeys, support natural-language interactions across campaigns and workflows, and generate actionable insights, helping marketing and customer engagement teams move beyond reactive campaigns toward more proactive, AI-driven engagement strategies.

By combining Insider One’s unified customer data and cross-channel orchestration capabilities with OpenAI’s technology, the platform enables marketers to interact with their data, campaigns, and performance insights through natural-language queries and conversational workflows. This allows teams to quickly surface insights, generate campaign ideas, and automate decision-making processes that traditionally require significant manual effort. 

The partnership helps brands streamline customer engagement by embedding OpenAI-powered intelligence across Insider One’s platform and Agent One™ solutions. Shopping Agent and Support Agent within Agent One™ leverage OpenAI models to enable natural conversational interactions between brands and consumers, which can guide a user through product discovery, make personalized recommendations, and provide real-time customer support. 

This integration transforms the traditional customer experience from structured interactions into intelligent, unstructured, contextual conversations that capture zero-party data in real-time. Through OpenAI-powered Agent One™, Shopping Agent, and Support Agent, customers can interact with autonomous AI agents that understand intent, answer questions, recommend products, and resolve issues instantly through natural dialogue. The Shopping Agent guides customers from discovery to purchase by analyzing preferences, browsing behavior, and real-time signals to recommend relevant products and complementary items in a seamless conversational experience. Meanwhile, the Support Agent provides always-on assistance that can proactively resolve requests and complete actions with consent, such as managing orders or addressing post-purchase needs. These agents operate through agent-to-agent collaboration, where specialized AI agents communicate with one another in real time to share context, interpret signals, and coordinate the next best action. In practice, this means a customer asking about a product can instantly receive recommendations from the Shopping Agent while the Support Agent simultaneously checks order history, availability, or delivery options in the background. The result is a faster, more intuitive experience where customers move from questions to outcomes effortlessly, with every interaction becoming smarter, more personalized, and simpler than traditional digital shopping or support journeys.

Insider One also offers a native ChatGPT App integration that allows brands to extend campaigns, personalized product recommendations, coupons, and offers directly into ChatGPT based on real user intent, while feeding conversational insights back into the Insider One platform so engagement can be activated across channels and attributed revenue can be measured end-to-end.

Through its OpenAI-powered MCP Server integration, Insider One brings conversational analytics directly to enterprise data. Teams can securely connect MCP-supported AI systems to ask questions in plain language, explore campaign and channel performance, and uncover insights instantly without relying on dashboards, exports, or manual data work. Built-in governance and enterprise-grade controls ensure that data remains secure while enabling faster access to actionable intelligence. 

These OpenAI-powered capabilities across the platform allow marketers to create audience segments, build customer journeys, generate campaign content and images, surface insights, and continuously optimize engagement strategies within the Insider One experience. Insider One will also have the opportunity for early access to new OpenAI models and features, enabling deeper integration with the latest advancements in AI.

At Braun Shop, deploying Insider One’s autonomous Shopping Agent, powered by OpenAI, has allowed us to move beyond static ecommerce journeys to real-time conversational experiences that help customers discover the right products faster and with greater confidence. It feels much closer to an expert advisor in-store than a basic chatbot. Since launch, we’ve seen a 22% increase in average order value for new customers, a 28% reduction in bounce rate, and a 17% reduction in cart abandonment. In just a few months, the agent has already influenced more than $1M in ecommerce revenue, demonstrating the real impact Agentic AI will drive on crafting better customer experiences and business outcomes,

said Yigithan Polat, Ecommerce and Marketing Director at Braun Shop

AI is fundamentally reshaping how brands connect with their customers, as decision ownership is shifting from humans to intelligent systems,

said Hande Cilingir, Co-Founder and CEO at Insider One.

For years, AI has been embedded inside marketing technologies as a set of tools. That model is now changing. We are moving toward a world where AI sits above the stack as the intelligent decisioning layer that continuously interprets signals, determines the next best action, and orchestrates customer engagement across every channel and interaction. At Insider One, our vision is to lead this shift by building an agentic platform where marketers and customer engagement teams define the outcomes they want to achieve and intelligent systems autonomously determine how to achieve them. Through our partnership with OpenAI, we are accelerating this vision and helping brands move from manual campaign execution to autonomous, AI-driven customer engagement.

As brands begin adopting this new model of AI-powered decisioning and orchestration, Insider One and OpenAI will continue working together to expand the capabilities that make autonomous customer engagement possible at scale.

The partnership reflects Insider One’s continued commitment to advancing AI-driven innovation across its platform and helping brands deliver the next generation of customer experiences. As AI continues to transform marketing and digital engagement, Insider One and OpenAI will work together to explore new capabilities that empower marketers to operate more efficiently while building stronger, more meaningful relationships with their customers.