Insider One Named the #8 Best Software Product in the World in the G2 Best Software Awards 2026

Insider One Named the #8 Best Software Product in the World in the G2 Best Software Awards 2026

NEW YORK, NEW YORK (Feb 26, 2026)––Insider One, the global leader in customer engagement, today announced it has been named the #8 Best Software Product in the World in the G2 Best Software Awards, retaining its place in the global Top 10 for the third consecutive year. 

The annual awards rank the world’s leading software companies and products based on verified reviews from real users. Insider One’s continued recognition reflects sustained global momentum, accelerating demand, and strong customer advocacy, reaffirming its position as the #1 most trusted customer engagement platform and the only vendor in its category to place in this year’s global Top 10.

Insider One has again been placed at the top in G2 2026 Best Software Awards, which recognizes the best software companies in the world based on the authentic voice of real customers. Of the 150,000+ companies listed on G2, Insider One ranks in the top 0.7% alongside other software legends like Google, Canva, Rippling, Slack, and Deel. Insider One is the only product in its category to secure a place in this year’s global Top 10. 

The following is the full list of Insider One’s recognitions across all eligible categories in G2’s Best Software Awards 2026.

• Top 100 Best Global Software Companies
• #8 Best Software Product Globally
• Top 50 Best EMEA Software Companies
• Top 50 Best Commerce Software Products
• Top 50 Best Marketing and Digital Advertising Software Products

“Right now, the software landscape is noisy. Every platform promises AI, transformation, and automation,” said Hande Cilingir, Co-Founder and CEO of Insider One. “But few can back it up. When recognition is driven by the collective voice of thousands of customers, the conversation shifts from claims to credibility. Earning the #8 Best Software Product and being the only customer engagement platform in the Top 10 is meaningful because it reflects real trust. In the AI era, trust is what turns technology into true partnership. This recognition belongs to our customers who continue to choose Insider One to unlock their peak potential and become unstoppable.”

“As buyers increasingly shift to AI-driven research to discover software solutions, being recommended in the ‘answer moment’ must be earned with credible proof,” said Godard Abel, co-founder and CEO at G2. “Our Best Software Awards are grounded in trusted data from authentic customer reviews. They not only give buyers an objective, reliable guide to the products that help teams do their best work, but they’re also the proof AI search platforms rely on when sourcing answers. Congratulations to this year’s winners, including Insider One. Earning a spot on these lists signals real customer impact.”

Insider One has been ranked #1 in 235 out of 410 reports, winning 355+ badges on reports like Enterprise Leader, Easiest to Use, Easiest Setup, Best Results, Most Implementable, Best Meets Requirements, and more, across all 11 categories. 

Named the #1 Leader across eleven categories with the most #1 rankings

For the eighth consecutive year, Insider One holds the top position in Personalization Software, Customer Data Platforms (CDP), Mobile Marketing, SMS Marketing, WhatsApp Marketing, Ecommerce Search, Conversational Commerce Platforms, Personalization Engines, and Ecommerce Personalization, while maintaining its top leadership in Customer Journey Analytics and Marketing Automation categories.

Insider One has outperformed all other vendors across all categories, grids, indexes, and criteria, including Adobe, Bloomreach, Braze, CleverTap, Dynamic Yield, Emarsys, Iterable, Klaviyo, MoEngage, Salesforce, and more.

See a full comparison report of Insider One x Adobe x Braze x Bloomreach x Iterable x Salesforce

What’s Next

Today, Insider One is accelerating its delivery against the world’s most ambitious product and AI roadmap. This includes expanding its Agentic AI capabilities, deepening autonomous journey orchestration, and advancing open infrastructure that enables brands to unify data, intelligence, and activation in real time.

The company will accelerate its M&A strategy to acquire exceptional product companies and breakthrough technologies that expand its platform and deliver exponential value to customers. Insider One will also advance its global expansion, building on one of the industry’s most progressive footprints, with 1,500+ team members representing 50+ nationalities across 30+ offices on six continents.

Discover more reviews from happy customers on G2 >

Get in touch

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