Why settle for Salesforce when you can choose Insider?

Discover why 1,200+ brands have already switched to Insider to accelerate growth, and increase productivity. Users rate Insider higher than Salesforce where it matters most:

  • 99% of users ranked us #1 for fastest integration
  • 98% of users voted our customer support as the best
  • 98% of users believe in our visionary product roadmap
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Discover why 1,200+ brands have already switched to Insider to accelerate growth, and increase productivity. Users rate Insider higher than Salesforce where it matters most:

  • 99% of users ranked us #1 for fastest integration
  • 98% of users voted our customer support as the best
  • 98% of users believe in our visionary product roadmap

Insider by the numbers.
Our platform offers unrivaled scalability and extensibility to deliver value quickly and continuously.

2 Month

Average time to value

100+

Integrations and connectors available

4-6 Weeks

Average time to complete migration

Based on 1,000+ independent reviews, users rate Insider as the #1 choice, outranking Salesforce and every other vendor. Teams find Insider easier to set up, use, and do business with.

Meets Requirements

80%
95%

Ease of Use

76%
95%

Ease of Setup

72%
91%

Ease of Admin

79%
92%

Quality of Support

74%
96%

Has the product been a good partner in doing business?

79%
95%

Product Direction (% positive)

73%
98%

Source: G2 Comparison of Insider vs Salesforce Marketing Cloud as of October 2024

Based on 1,000+ independent reviews, users rate Insider as the #1 choice, outranking Salesforce and every other vendor. Teams find Insider easier to set up, use, and do business with.

Features

Supported integrations with zero hidden costs

Advanced targeting and segmentation capabilities backed by AI

Cross-channel journey orchestration

Customer Support Availability

Natively built platform

Salesforce

Implementation is complex, and costs tend to exceed the initial scope.

Outdated targeting misses unidentified users, leading to lost opportunities and lower engagement.

An outdated, hard-to-use interface with a limited journey builder and dynamic content that requires coding, creates a major user hurdle.

Additional customer support costs and slow support time delay mission-critical campaigns.

Functions within Salesforce Marketing Cloud don’t work well together due to the platform being a conglomerate of acquisitions sitting on varying code bases.

Simple and clear pricing strategy, with no hidden costs for support or integration—all are included.

Cover all visitors, including anonymous ones, to target and engage every user for better conversions.

10+ channel coverage, including in-app and on-site, with real-time triggers, price drops, and back-in-stock options.

Support is available 24/7/365 via local experts, dedicated account management, self-guided academy, and ticketing.

Natively built platform developed by in-house teams. A leader, according to Forrester, G2, Gartner, and IDC. Helping 1,000+ enterprise brands in 26 countries.

G2 Ratings

Based on 1,000+ independent reviews, users rate Insider as the #1 choice, outranking Salesforce and every other vendor. Teams find Insider easier to set up, use, and do business with.

Meets Requirements

Insider

95%

Salesforce

80%

Source: G2 Comparison of Insider vs Salesforce Marketing Cloud as of October 2024

Ease of Use

Insider

95%

Salesforce

76%

Source: G2 Comparison of Insider vs Salesforce Marketing Cloud as of October 2024

Ease of Setup

Insider

91%

Salesforce

72%

Source: G2 Comparison of Insider vs Salesforce Marketing Cloud as of October 2024

Ease of Admin

Insider

92%

Salesforce

79%

Source: G2 Comparison of Insider vs Salesforce Marketing Cloud as of October 2024

Quality of Support

Insider

96%

Salesforce

74%

Source: G2 Comparison of Insider vs Salesforce Marketing Cloud as of October 2024

Has the product been a good partner in doing business?

Insider

95%

Salesforce

79%

Source: G2 Comparison of Insider vs Salesforce Marketing Cloud as of October 2024

Product Direction (% positive)

Insider

98%

Salesforce

73%

Source: G2 Comparison of Insider vs Salesforce Marketing Cloud as of October 2024

Features

Supported integrations with zero hidden costs

Insider

Simple and clear pricing strategy, with no hidden costs for support or integration—all are included.

Salesforce

Implementation is complex, and costs tend to exceed the initial scope.

Advanced targeting and segmentation capabilities backed by AI

Insider

Cover all visitors, including anonymous ones, to target and engage every user for better conversions.

Salesforce

Outdated targeting misses unidentified users, leading to lost opportunities and lower engagement.

Cross-channel journey orchestration

Insider

10+ channel coverage, including in-app and on-site, with real-time triggers, price drops, and back-in-stock options.

Salesforce

An outdated, hard-to-use interface with a limited journey builder and dynamic content that requires coding, creates a major user hurdle.

Customer Support Availability

Insider

Support is available 24/7/365 via local experts, dedicated account management, self-guided academy, and ticketing.

Salesforce

Additional customer support costs and slow support time delay mission-critical campaigns.

Natively built platform

Insider

Natively built platform developed by in-house teams. A leader, according to Forrester, G2, Gartner, and IDC. Helping 1,000+ enterprise brands in 26 countries.

Salesforce

Functions within Salesforce Marketing Cloud don’t work well together due to the platform being a conglomerate of acquisitions sitting on varying code bases.

Ditch Salesforce and find out what you’re missing.

Get a Demo

Why customers recommend Insider

“Insider’s capabilities are amazing. We needed a solution that would help us deliver personalization at scale to boost engagement and drive conversions – Insider had just the right set of tools.”

Senior Ecommerce Manager at Adidas

259%

Increase in average order value

13%

Increase in conversion rate

5X

Uplift in Conversion Rate

“Insider has become so much more than a technology partner for us. They own our growth targets like their own and always share best practices and industry know-how”

Group Head of Digital Marketing and Ecommerce at Vodafone

6X

Return on investment in 12 weeks

4.1%

Increase in average revenue per user

64%

Uplift in lead generation across channels

“No one should think twice about choosing Insider. The Insider team is always available, and always helping us optimize our customer experience.”

Ecommerce Lead at MAC Cosmetics

17X

Return on investment

7.3%

Increase in average order value

4.8%

Uplift in conversion rate

“We couldn’t believe how quick [it] was to set up and the results have ben incredible. Insider enabled us to build relevant campaigns across nearly 30 different customer segments.”

Ecommerce Director at Slazenger

49X

Return on investment in 8 weeks

40%

Revenue recovery rate

700%

Uplift in customer acquisition

Salesforce lacks native channel support

Salesforce Marketing Cloud lacks native support for key channels like WhatsApp and SMS, requiring users to rely on third-party integrations that complicate operations and delay campaigns.

Get a demo

Salesforce: data without action

Salesforce may be a powerful CRM, but it lacks an integrated action layer for real-time marketing when connected to Salesforce Marketing Cloud. Insider combines customer data with real-time actions, delivering personalized experiences that drive better results.

Get a demo

Poor customer support with Salesforce

Salesforce receives criticism for its slow and unresponsive customer support, leaving users waiting for critical issue resolution. This lack of timely assistance can disrupt marketing operations and create frustration for businesses relying on the platform for mission-critical campaigns.

Get a demo

Outdated and clunky UI and UX on Salesforce

Users cite Salesforce Marketing Cloud’s UX/UI as overly complex and unintuitive, with a steep learning curve that hinders campaign execution. This slows workflows, requires extensive training, and delays both basic and advanced tasks.

Get a demo

Insider

“32X ROI. From integration and implementation to execution, we’ve been impressed with every aspect of Insider.”

Verified G2 User

Enterprise (>1000 emp.)

Salesforce

“One of the worst platforms I have ever encountered. Terrible user experience. Integration is complicated and breaks easily.”

Verified G2 User

Enterprise (>1000 emp.)

Insider

“We were surprised by how fast and easy the integration process was. Insider’s team was helpful throughout the process and left no question [unanswered].

Verified G2 User

Enterprise (>1000 emp.)

Salesforce

“It feels like it is purposefully over-complicated. Instead of being helpful…you’re left to flounder around trying to figure out how to do things.”

Verified G2 User

Enterprise (>1000 emp.)

Insider

“The most comprehensive platform I’ve ever used. We were impressed by how easy to use it is.”

Verified G2 User

Enterprise (>1000 emp.)

Salesforce

“One of the worst platforms I have ever encountered. Terrible user experience. Integration is complicated and breaks easily.”

Verified G2 User

Enterprise (>1000 emp.)

Insider

“Great product and excellent service. They are the best partner.”

Verified G2 User

Enterprise (>1000 emp.)

Salesforce

“Customer service and technical support are a nightmare.”

Verified G2 User

Enterprise (>1000 emp.)

Why customers recommend Insider

“Insider’s capabilities are amazing. We needed a solution that would help us deliver personalization at scale to boost engagement and drive conversions – Insider had just the right set of tools.”

Senior Ecommerce Manager at Adidas

259%

Increase in average order value

13%

Increase in conversion rate

5X

Uplift in Conversion Rate

Why customers recommend Insider

“Insider has become so much more than a technology partner for us. They own our growth targets like their own and always share best practices and industry know-how”

Group Head of Digital Marketing
and Ecommerce at Vodafone

6X

Return on investment in 12 weeks

4.1%

Increase in average revenue per user

64%

Uplift in lead generation across channels

Why customers recommend Insider

“No one should think twice about choosing Insider. The Insider team is always available, and always helping us optimize our customer experience.”

Ecommerce Lead at MAC Cosmetics

17X

Return on investment

7.3%

Increase in average order value

4.8%

Uplift in conversion rate

Why customers recommend Insider

“We couldn’t believe how quick [it] was to set up and the results have ben incredible. Insider enabled us to build relevant campaigns across nearly 30 different customer segments.”

Ecommerce Director at Slazenger

49X

Return on investment in 8 weeks

40%

Revenue recovery rate

700%

Uplift in customer acquisition

The most advanced and extensive mobile capabilities

Salesforce lacks native channel support

Salesforce Marketing Cloud lacks native support for key channels like WhatsApp and SMS, requiring users to rely on third-party integrations that complicate operations and delay campaigns.

Get a demo

Salesforce: data without action

Salesforce may be a powerful CRM, but it lacks an integrated action layer for real-time marketing when connected to Salesforce Marketing Cloud. Insider combines customer data with real-time actions, delivering personalized experiences that drive better results.

Get a demo

Poor customer support with Salesforce

Salesforce receives criticism for its slow and unresponsive customer support, leaving users waiting for critical issue resolution. This lack of timely assistance can disrupt marketing operations and create frustration for businesses relying on the platform for mission-critical campaigns.

Get a demo

Outdated and clunky UI and UX on Salesforce

Users cite Salesforce Marketing Cloud’s UX/UI as overly complex and unintuitive, with a steep learning curve that hinders campaign execution. This slows workflows, requires extensive training, and delays both basic and advanced tasks.

Get a demo

“One of the worst platforms I have ever encountered. Terrible user experience. Integration is complicated and breaks easily.”

Verified G2 User

Enterprise (>1000 emp.)

“32X ROI. From integration and implementation to execution, we’ve been impressed with every aspect of Insider.”

Verified G2 User

Enterprise (>1000 emp.)

‘’It feels like it is purposefully over-complicated. Instead of being helpful…you’re left to flounder around trying to figure out how to do things.’’

Verified G2 User

Enterprise (>1000 emp.)

‘’We were surprised by how fast and easy the integration process was. Insider’s team was helpful throughout the process and left no question [unanswered].’’

Verified G2 User

Enterprise (>1000 emp.)

“One of the worst platforms I have ever encountered. Terrible user experience. Integration is complicated and breaks easily.’’

Verified G2 User

Enterprise (>1000 emp.)

‘’The most comprehensive platform I’ve ever used. We were impressed by how easy to use it is.’’

Verified G2 User

Enterprise (>1000 emp.)

“Customer service and technical support are a nightmare..”

Verified G2 User

Enterprise (>1000 emp.)

‘’Great product and excellent service. They are the best partner.”

Verified G2 User

Enterprise (>1000 emp.)

Ready to see what you could achieve with Insider?

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Frequently asked questions

Insider is a leading alternative to Salesforce Marketing Cloud, offering a faster time to market, more intuitive UI, and a comprehensive suite of AI-powered personalization tools. Brands switching from Salesforce Marketing Cloud competitors to Insider benefit from seamless migration, zero downtime, and improved results across key metrics like conversion rates and engagement.

Insider stands out compared to Salesforce Marketing Cloud alternatives by offering real-time personalization capabilities across multiple channels, including web, mobile, app, and WhatsApp Commerce. While Salesforce Marketing Cloud offers journey orchestration, Insider’s AI-driven recommendations and easy-to-use Architect feature enable marketers to create hyper-personalized customer journeys with minimal effort.

Many companies are migrating from Salesforce Marketing Cloud competitors like Salesforce to Insider due to its simpler implementation, better customer support, and more advanced analytics. Insider’s platform is designed to deliver faster results and is favored by brands looking to transition away from Salesforce’s legacy systems. Additionally, Insider’s platform is recognized for being agile and marketer-friendly, ideal for brands frustrated with the complexity of SFMC marketing cloud.

Insider’s AI-powered analytics are designed to give marketers actionable insights that improve personalization and engagement. Compared to Salesforce Marketing Cloud analytics, Insider provides predictive analytics that can anticipate customer behaviors, driving higher ROI and customer lifetime value. Insider’s platform also integrates online and offline data seamlessly, making it a top contender among Salesforce Marketing Cloud competitors.

Insider consistently ranks as a leader in personalization, recognized by Gartner Magic Quadrant for its robust features in journey orchestration and AI-driven marketing. Many Salesforce Marketing Cloud competitors struggle to innovate at the same pace, making Insider a preferred choice for businesses looking for a platform that excels in personalization, scalability, and customer engagement.

While Salesforce Marketing Cloud offers a comprehensive marketing suite, many brands find Insider’s platform to be more intuitive and marketer-friendly. Insider focuses on quick deployment with superior support, offering seamless multi-channel experiences. Whether it’s through AI-powered orchestration or WhatsApp marketing, Insider provides easier integration and faster time to value, positioning it as a strong alternative to Salesforce.com marketing cloud.

Ditch Salesforce and find out what you’re missing.

Get a Demo

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The end-to-end platform with an integrated CDP to fuel journey orchestration across the widest set of channels to deliver experiences as unique as each customer – with the fastest ROI, higher efficiency, and better results.

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