Insider One named
a 2026 Gartner® Magic Quadrant™ Leader for Personalization Engines

Five times as a Leader. Recognized for its vision and execution.

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Insider One named<br><span> a 2026 Gartner® Magic Quadrant™ Leader for Personalization Engines</span>

Insider One named a 2026 Gartner® Magic Quadrant™ Leader for Personalization Engines

Five times as a Leader. Recognized for its vision and execution.

Read the report
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4.9/5.0

Trusted by 2,000+ Brands

See our user reviews on Gartner Peer Insights

Why Gartner Recognized Insider One
as a Leader in Personalization Engines

Insider One recognized in the 2026 Gartner Critical Capabilities report.

3.96 / 5.00

Marketing
Use Case

4.07 / 5.00

Digital Commerce
Use Case

3.70 / 5.00

Service and Support
Use Case

Built for Modern Personalization at Enterprise Scale

Insider One enables marketers and customer engagement teams to design, orchestrate, and optimize highly personalized journeys using predictive, generative, conversational, and agentic AI.

Predictive and behavioral
triggers out of the box

Respond to customer intent in real time across every stage of the journey, with 150+ out of the box triggers, including predictive and behavioral signals.

Platform Tour

Cross-channel journey orchestration powered by AI

Intelligently connect every customer interaction across channels to increase engagement, conversion, and long-term customer value with more relevant experiences.

Platform Tour

Personalization without heavy custom development

Access hundreds of tools and templates to quickly launch relevant, high-impact experiences while reducing costs, complexity, and reliance on developers.

Platform Tour

Deliver trustworthy, relevant
experiences on autopilot

Insider One brings together predictive, generative, and agentic AI to power personalization, achieve higher productivity
and drive more revenue and ROI. Transparent decisioning gives marketers scale, control and confidence.

AGENTIC AI

Drive outcomes autonomously

Purpose-built agents to deliver superior customer engagement through human-like conversations.

GENERATIVE AI

Increase productivity and efficiency

Automate segment discovery, journey creation, content and image generation with simple prompts.

PREDICTIVE AI

Anticipate future behavior

Target based on preferences and behavior with ready-to-use segments and recommendations.

Designed to Integrate.
Built to Scale.

Designed to Integrate.<br><span> Built to Scale.</span> Designed to Integrate.<br><span> Built to Scale.</span>

Designed to Integrate.
Built to Scale.

Insider One integrates seamlessly with your tech stack, including CRM platforms and data warehouses, to enable scalable personalization across all customer touchpoints.

Our flexible architecture helps teams activate data quickly without adding operational complexity.

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Loved by brands, trusted by analysts

Gartner
VOC MMH Gartner
VOC Pers. Forrester
Wave IDC
Omnichannel IDC AI G2
Gartner
VOC MMH Gartner
VOC Pers. Forrester
Wave IDC
Omnichannel IDC AI G2

Insider One Recognized as a 2025 Gartner Peer Insights™ Customers’ Choice for Multichannel Marketing Hubs

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Product Capabilities 4.9/5.0

Sales Experience 4.9/5.0

Deployment Experience 4.8/5.0

Support Experience 4.9/5.0

Insider One Recognized as a Gartner Peer Insights™ Customers’ Choice for Personalization Engines ‘25

Overall Rating 4.8/5.0

Support Experience 4.9/5.0

Sales Experience 4.7/5.0

Willlingness to Recommend 100/100

Insider One recognized as a Leader in The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms)

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Personalization

Innovation Strategy

Platform Architecture

Predictive Analytics

Machine Learning

Insider One named a leader in the IDC MarketScape for Worldwide omnichannel Marketing Platforms

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Personalization

Channel Breadth

AI / Machine Learning

Insider One is a Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025

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AI

Journey Orchestration

Unifying Customer Data

Insider retains #1 Leadership across 11 categories in G2’s Winter’26 reports

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Personalization Software

CDP

Mobile Marketing

SMS Marketing

WhatsApp Marketing

6 more categories

“The most important benefit we gained is agility. Insider One’s architecture allowed us to integrate it into our enterprise ecosystem smoothly.”

Principal Product Manager
Banking

“With the e-mail, sms, push and web personalization products, we can reach our customers in the right place and the right time to grow our business.”

Director of Product
Consumer Goods

“Insider One's AI-native engagement platform underpins our omnichannel fashion strategy…”

E-Commerce Digital Marketing Executive
Retail

“Insider One’s conversational AI platform delivers scalable self-service, efficiency and satisfaction gains."

Customer Service and Support Manager
Energy and Utilities

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Report for Personalization Engines

Frequently Asked Questions

What is the Gartner Magic Quadrant?

The Gartner Magic Quadrant reports on technology providers based on their Completeness of Vision and Ability to Execute, helping enterprises compare vendors in a specific market.

How did Insider One perform in the Gartner Magic Quadrant 2026?

Insider One was positioned as a Gartner Magic Quadrant 2026 Leader for the fifth time, reflecting a clear vision and ability to execute within the evaluated market.

What criteria does Gartner use to evaluate vendors?

Gartner assesses vendors based on multiple factors including product capabilities, innovation, customer experience, market responsiveness, and overall execution strategy.

How often does Gartner update the Magic Quadrant?

Gartner publishes at their discretion, but usually updates the Magic Quadrant annually, ensuring that vendor evaluations reflect the latest market trends, product capabilities, and customer needs.