Holiday Season 2025: Best Practices to Win Over Always-On Shoppers

Get exclusive insights on the 2025 holiday season from Forrester and Insider. Learn key trends and actionable tactics to help your brand win during the extended holiday shopping season.

Unlock Holiday Shopper Strategies

Key Takeaways

This webinar explores how an increasing number of shoppers are starting earlier and engaging longer, carefully tracking deals amid economic uncertainty. But marketers using AI-powered personalization and omnichannel strategies can effectively connect with these always-on shoppers.


 

Understand the evolution of holiday shopping in 2025, including:

Why shoppers are starting earlier and staying engaged longer.

How economic uncertainty shapes deal-seeking behavior

The role of AI in delivering personalized omnichannel experiences

Strategies to maximize engagement and conversion throughout the season

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Meet the Speakers

Nazgul Kemelbek

Director of Product Marketing

Sucharita Kodali

VP and Principal Analyst

Let’s Lighten
Your Holiday Load

You’re carrying a lot this season. We’re here with support and a chance to win treats that’ll brighten your holidays.

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Frequently Asked Questions

Who should watch this holiday season webinar?

This webinar is ideal for marketers, ecommerce leaders, and CRM professionals looking to understand evolving consumer behaviors and optimize omnichannel strategies for an extended, deal-driven holiday period.

You’ll learn about how shopper patterns are shifting with earlier and longer buying windows, the impact of economic uncertainty on consumer spending, and how marketers can leverage AI-driven personalization alongside omnichannel marketing to engage savvy holiday shoppers.

The 2025 holiday season is characterized by economic uncertainty, causing consumers to be more selective and deal-driven. This shift demands brands adapt with relevant messaging and personalized experiences across channels.

Marketers use AI to deliver personalized, timely offers and optimize omnichannel campaigns, helping brands connect with shoppers who are actively tracking deals and comparing options throughout the season.

With many consumers starting their shopping well before Black Friday, ahead-of-time planning and early campaigns are critical to capture interest and build momentum throughout the season.

You’ll gain actionable insights and data-driven tactics to refine your marketing approach, incre ase conversions, and build loyalty among today’s extended holiday shopper base.

Yes, registrants will receive access to watch the webinar recording on demand at their convenience.

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