Join us to discover how Columbia boosted online conversions by 13% and reduced cart abandonment by 17%!

5 Years of Digital Empowerment In a Glance!

Wednesday, October 15 | 1:00 PM London | 4:00 PM Gulf Standard Time
5 additional time options are in the form on the right - please select your slot.

Insider has been powering Columbia to deliver personalized outdoor shopping journeys across web and mobile. By using Smart Recommender, InStory, and Architect, Columbia achieved a 13% uplift in conversions, 12% increase in AOV, and a 17% decrease in cart abandonment across its digital channels.

Join the Masterclass

Meet The Speaker

Anna Taeschner, Fashion – Global Digital Growth Director

In this exclusive workshop with Columbia and Insider, we dive into how Columbia:

  • Enhanced product discovery with AI-powered personalization for jackets, shoes, and outdoor gear

  • Reduced cart abandonment with targeted exit-intent offers and journey automation

  • Increased AOV with bundled recommendations and seasonal collections

  • Improved repeat purchases with personalized campaigns for loyal outdoor shoppers

Join us in this exclusive chat with Anna Taeschner (Fashion & Outdoor – Global Digital Growth Director) for an inside view on Columbia’s digital growth story.

Anna Taeschner
Fashion – Global Digital Growth Director
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Insider X Columbia | How Columbia boosted conversions and loyalty with AI-powered personalization

Insider X Columbia | How Columbia boosted conversions and loyalty with AI-powered personalization

By leveraging AI-driven recommendations, immersive InStory experiences, and automated cart recovery, Columbia increased conversion rates by 13%, boosted AOV by 12%, and reduced cart abandonment by 17%. With personalized seasonal promotions and loyalty-driven campaigns, the brand strengthened engagement and built long-term growth in the outdoor retail market.

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