Join us to discover how Burgan Bank increased mobile banking engagement by 18% with Insider’s segmentation!

4 Years of Digital Empowerment In a Glance!

Wednesday, October 15 | 1:00 PM London | 4:00 PM Gulf Standard Time
5 additional time options are in the form on the right - please select your slot.

Ever since 2021, Insider has been powering Burgan Bank to create highly personalized digital banking experiences across web and mobile. By leveraging advanced segmentation and AI-powered personalization, Burgan Bank achieved an 18% increase in mobile banking engagement and saw double-digit growth in digital transactions.

Join the Masterclass

Meet The Speaker

Anna Taeschner, Banking & Finance- Global Digital Growth Director 

In this exclusive workshop with Insider X Burgan Bank and Insider — we dive into the tactics that Insider X Burgan Bank used to:

  • Increase loan application
  • Decrease form abandonment Rate 
  • Increased log-in rate

Join us in this exclusive chat with Anna Taeschner (Banking & Finance – Global Digital Growth Director) for an inside view on Insider X Burgan Bank's secret sauce for customer experiences.

Anna Taeschner
Banking & Finance- Global Digital Growth Director 
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We liked the products we used – Web Personalization, App Personalization, CDP, SMS, and Journey Orchestration. We had a smooth and successful migration. We also completed SMS integration well with proxy feature delivery. The personalized campaigns led to a solid uplift in conversion rates.

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Our primary aim has been to cultivate customer loyalty, achieved through establishing product trust and leveraging upsell opportunities. The Insider Mobile App platform served our needs perfectly, enabling easy campaign creation for cross-selling to app visitors. SMS and WhatsApp supplement our mobile marketing strategies well as it helped increase app traffic and conversions. Insider’s support team also promptly address any technical challenges we face – ensuring uninterrupted user experiences. Their effective issue resolution underscores their product quality and customer support. We value their swift assistance and eagerly anticipate our ongoing collaboration.

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We’ve been working with Insider in the consumer electronics space, and the results have been impressive. What we appreciate the most is how seamlessly the platform integrates with our existing tech stack and how intuitive the user interface is. Their AI-driven segmentation and personalization capabilities have significantly improved our customer engagement and conversion rates. The Insider team is also highly responsive and proactive, always offering strategic recommendations that align with our goals.

Business Development Manager
Mobile Marketing

What we like best about Insider is the results we have achieved. Our customers began spending more time on our mobile website, leading to higher engagement, conversion rates, and revenue.

Digital Commerce and Marketing Director

Personalization

With Insider’s platform and customer support team, we have achieved 12x ROI in 6 months. Smart Recommender helped improved the relevancy of product recommendations and Web Push, helped us drive back traffic into our website.

Marketing Director

CDP

We’ve managed to overhaul our on-site personalization with Insider’s CDP platform. It has helped us harness all of our user data, and their AI-powered user segmentation makes it possible to engage users with contextual recommendations.

Head of Digital Marketing

Marketing Automation

The customization capabilities help us deliver highly relevant and individualized content to our customers across channels. We’ve significantly improved our average order value, CTRs, conversions, and ROI in just two months.

Head of Marketing

WhatsApp Marketing

Insider’s best-in-class segmentation capabilities helped us design personalized WhatsApp campaigns for promotional and transactional messages. We combined it with Architect to set up cross-channel marketing campaigns. 

E-commerece Director

SMS Marketing

The pre-built templates and AI capabilities have helped us go to market faster. Campaign creation is effortless. SMS has been a major driver for customer loyalty and retention. 

E-commerce Director

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