Join us to discover how Tofaş increased new leads by 33% and improved test-drive conversion by 21%!

1 Year of Digital Empowerment In a Glance!

Wednesday, October 15 | 2 PM Singapore | 5 PM Sydney

Insider has been powering Tofaş ever since 2025 to create individualized, cross-channel experiences across web, email, and dealer-networks. By deploying AI-driven segmentation, optimizing the online lead funnel, and promoting value-added services (financing, after-sales), Tofaş achieved a 33% uplift in new vehicle sales leads, a 21% boost in test-drive conversion, reduced customer acquisition cost, and higher ancillary revenue per sale.

Join the Masterclass

Meet The Speaker

Rita Yang, Automotive – Global Digital Growth Director

In this exclusive workshop with Tofaş and Insider — we dive into the tactics that Tofaş used to:

  • Increase vehicle sales leads by optimizing virtual showrooms and test-drive booking flows

  • Improve conversion rate from lead to showroom and test-drive by enhancing digital touchpoints

  • Grow ancillary revenue through financing packages, maintenance offers, and add-ons

  • Lower customer acquisition cost with smarter targeting and data-driven retargeting

Join us in this exclusive chat with Rita Yang (Automotive & Mobility – Global Digital Growth Director) for an inside view on Tofaş’s secret sauce for customer experiences.

Rita Yang
Automotive – Global Digital Growth Director
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Insider X Tofaş | Tofaş to increases new vehicle sales leads by 33%

Insider X Tofaş | Tofaş to increases new vehicle sales leads by 33%

Using Insider’s personalization and journey orchestration tools, Tofaş launched targeted lead gen campaigns, enhanced dealer network integrations, and optimized customer touchpoints. These strategies resulted in a 33% growth in sales leads, a 21% uplift in test-drive conversion, increased ancillary revenue from after-sales and financing, and a lower CAC across digital channels.

 

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The ultimate digital growth guide for automotive marketers

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