Join us to discover how Cigna increased policy conversion by 22% and boosted renewal rates by 18%!

2 Years of Digital Empowerment In a Glance!

Wednesday, October 15 | 2 PM Singapore | 5 PM Sydney
5 additional time options are in the form on the right - please select your slot.

Insider has been powering Cigna ever since 2023 to unify fragmented health insurance data and deliver personalized journeys across web, app, and email. By leveraging Insider’s CDP, AI-led segmentation, and predictive engagement, Cigna achieved a 22% uplift in new policy conversions and an 18% improvement in renewal rates, while also reducing CAC and strengthening customer lifetime value.

Join the Masterclass

Meet The Speaker

Rita Yang, Financial Services & Insurance – Global Digital Growth Director

In this exclusive workshop with Cigna and Insider — we dive into the tactics that Cigna used to:

  • Reduce CAC with predictive segmentation and unified customer data

  • Increase policy conversion by 22% with personalized journeys

  • Improve renewal rates and CLTV through proactive engagement

  • Boost loyalty with targeted cross-sell and wellness program offers

Join us in this exclusive chat with Rita Yang (Financial Services & Insurance – Global Digital Growth Director) for an inside view on Cigna’s secret sauce for customer experiences.

Rita Yang
Financial Services & Insurance – Global Digital Growth Director
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Insider X Cigna | Insider enabled Cigna to increase policy conversion by 22% and renewal rates by 18%

Insider X Cigna | Insider enabled Cigna to increase policy conversion by 22% and renewal rates by 18%

By implementing Insider’s CDP and AI-powered segmentation, Cigna created 360° profiles of policyholders and activated personalized renewal journeys. These strategies led to a 22% increase in new policy conversions, an 18% uplift in renewal rates, and improved CLTV — while reducing acquisition costs and maintaining compliance in a highly regulated industry.

 

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