Discover how Pieces increased accessory basket size by 18% and reduced return rates by 12% with Insider!

6+ Years of Digital Empowerment In a Glance!

Wednesday, October 15 | 1:30 PM New York | 2:30 PM Brasilia
5 additional time options are in the form on the right - please select your slot.

Insider has been partnering with Pieces to transform the digital fashion experience. By tailoring recommendations by gender and style, promoting bundled jewelry sets, and orchestrating smart abandonment recovery journeys, Pieces achieved an 18% uplift in accessory basket size, a 9% boost in repeat purchases, and a 12% decrease in returns by helping customers find the right fit and style the first time.

Join the Masterclass

Meet The Speaker

Katie Cervasio, Fashion – Global Digital Growth Director

In this exclusive workshop with Pieces and Insider, we dive into the tactics that Pieces used to:

  • Increase AOV by promoting jewelry and accessory bundles

  • Reduce cart abandonment with personalized cross-channel messaging

  • Reactivate silent users with predictive segments and tailored offers

Join us in this exclusive chat with Katie Cervasio (Fashion – Global Digital Growth Director) for an inside view on Pieces’ secret sauce for customer experiences.

Katie Cervasio
Fashion – Global Digital Growth Director
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Insider X Pieces | How Pieces boosted basket size and reduced returns through personalization

Insider X Pieces | How Pieces boosted basket size and reduced returns through personalization

By leveraging Insider’s Smart Recommender, InStory for style inspiration, and Architect for journey orchestration, Pieces created a seamless online shopping experience. Bundled product suggestions lifted jewelry set sales, InStory fashion stories improved engagement on seasonal campaigns, and size/style-based targeting reduced unnecessary returns. Altogether, Pieces achieved an 18% increase in basket size, 9% rise in repeat purchases, and a 12% reduction in returns, proving that smart personalization drives long-term growth in fashion retail.

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